Skechers USA, Inc. signed boxing great Sugar Ray Leonard for a campaign to support its Relaxed Fit collection…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Mizuno Names Agency of Record
Mizuno USA has appointed 22squared as its agency of record (AOR) in the Americas region, following a competitive review…
Vibram Relaunches Boston Newbury Street Store
Vibram has updated its flagship Boston Newbury Street Store. The retail shop has been refreshed with a brand experience that celebrates 70 years of soling heritage and showcases the latest products for today’s footwear consumer…
New Balance Launches Fitness Challenge
In partnership with New Balance and Playworks, Curtis Granderson and the Grand Kids Foundation announced the creation of the New Balance Fitness Challenge, a six-week program to help promote healthy lifestyles for youngsters…
Adidas, BAA and Marathon Sports Open First RunBase in U.S.
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, officially opened the Boston Marathon RunBase in partnership with Marathon Sports, Inc…
Report: Nike Close to NBA Deal
Nike is near a deal to replace Adidas as the uniform provider for the NBA, according to a report in The SportsBusiness Journal. In early March, Adidas said it would not extend its deal as the official apparel sponsor of the NBA after the 2016-17 season,
Brown Shoe To Rebrand to Caleres
Brown Shoe Company said that following its annual shareholder meeting on May 28, 2015, it will change its name to Caleres. The company is also launching a men's footwear business under the Brown Shoe Bootmakers brand….
Eddie Bauer Celebrates 20th Anniversary with American Forests
In celebration of Earth Day, Eddie Bauer announced, in association with American Forests, a goal of planting 500,000 trees in 2015. This initiative marks the 20th anniversary of Eddie Bauer's “Add a Dollar, Plant a Tree” campaign…
Zamst Signs Anaheim Ducks’ Captain Ryan Getzlaf
Zamst, a leader in sports prevention and protective equipment, announced a partnership with professional ice hockey center and Captain of Anaheim Ducks, Ryan Getzlaf…
Holloway Sportswear Adds Two New Sales Reps
Holloway Sportswear announcing the hiring of two reps representing Minnesota and South Dakota…
Walls Outdoor Goods Partners with DuPont Kevlar
Walls Outdoor Goods has partnered with Kevlar to develop a new line of outdoor workwear…
SFIA Members Discuss Potential Rules Changes in Team Sports
At the annual NFHS/SFIA/NCAA Rules Conference, sports industry executives and rules editors from the NFHS and NCAA discussed potential rules changes that could affect equipment and uniforms for each sport played at the high school and collegiate level…
Colt Defense Launches Restructuring Transaction
Colt Defense LLC, the firearms maker, has commenced an exchange offer for its 8.75 percent senior notes due 2017 and related guarantees…
Licensing Expo Expands Sports Lineup
Licensing Expo announced an expanded sports lineup at the 2015 show. Held June 9 to 11 at the Mandalay Bay Convention Center in Las Vegas, Licensing Expo will welcome sports brands including the Major League Baseball Players Association; NFL Players Inc.;
Saks Names New Chief Merchant
Saks Fifth Avenue appointed Tracy Margolies as chief merchant, Saks Fifth Avenue…
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