Nike Inc. prevailed in its Jordan Brand Jumpman lawsuit when a judge ruled the logo did not infringe on a photographer's copyrights to an iconic photograph published…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Everlast Opens First Stores in the U.S.
Everlast Worldwide is opening all three of its first U.S. brand stores in Florida. The stores will showcase boxing and mixed martial arts gear, alongside its new line of fitness apparel for men and women…
Nike Ad Celebrates Cavaliers’ Unlikely Run
Nike ran a full-page ad in the Cleveland Plain Dealer celebrating LeBron James and the Cleveland Cavaliers' run in the NBA playoffs…
Under Armour Celebrates Jordan Spieth’s U.S Open Win
Under Armour celebrated the U.S. Open win by Jordan Spieth, the 21-year-old golfer's second major in a row…
Foot Locker Commercial Stars Top NBA Draft Prospect Emmanuel Mudiay
Foot Locker, Inc. launched YouTube series “Life Changes After the Draft” – four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay…
361 Degrees Forms Strategic Cooperation with LeTV Sports
361 Degrees International Limited, one of the leading sports brand enterprises in China, signed a framework agreement with LeTV Sports Culture Develop (Beijing) Co. in a strategic alliance for joint co-operation…
Zumiez Sets Stock Buyback Program
Zumiez's board of directors approved the repurchase of up to an aggregate of $50 million of its common stock under a new stock buyback program…
Report: Dwight Howard to Leave Adidas for Peak
Dwight Howard, the star center of the Houston Rockets, is leaving Adidas to join Chinese sportswear company Peak, according to China-based sports marketing site Yutang Sports…
Fitbit’s IPO Sizzles
Proving many of its critics wrong and highlighting the hot prospects for the health-tracking device category, Fitbit last week made a huge splash in its initial public offering…
Adidas Renews Agreement with Eastern Michigan Athletics
The Eastern Michigan University Department of Athletic and Adidas announced a new contract that extends their partnership through the 2021-22 athletic season…
New Balance Extends Agreement with Tennis Player Milos Raonic
New Balance and Canadian tennis star Milos Raonic announced the signing of an exclusive sponsorship deal that will extend and strengthen Raonic's relationship with the New Balance brand…
Dwyane Wade Partners with Naked Brand Group
Wade Enterprises, LLC and Naked Brand Group, Inc. announced a partnership between Miami Heat star Dwyane Wade and Naked, the fashion and lifestyle brand…
Puma Launches Arsenal Fans Film
Puma launched the new Arsenal Home Kit Powered by Fans film, revealing the role the Gunners’ supporters play in inspiring the team to perform on the pitch…
Brooks Appoints Leo Burnett as Advertising Agency
Brooks Running Company appointed Leo Burnett as its global creative agency of record…
Speedo Signs Missy Franklin
Speedo USA, a division of PVH Corp., announced that five-time Olympic medalist, holder of two individual world records and competitive swimming superstar Missy Franklin has joined Team Speedo, marking her first endorsement since becoming a professional sw
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