Electric, the eyewear brand aimed at the action sports space, announced today that Kip Arnette, its co-founder, is retiring after 15 years with the brand. Kering Group acquired Volcom and Electric in 2011.

“For the first time in a long time I have decided to make a selfish decision in order to follow my passions and seek new adventures outside of workm” said Arnette. “I am proud of the brand’s success and am confident I am leaving Electric in great hands. I still plan to be a part of Electric, just not on a day-to-day basis. Thank you once again to those who have poured their heart and soul into making Electric what it is today.“

“Kip’s retirement is bittersweet for me, after 22 years of friendship I can’t help but be excited for him to get out and play. It is pretty rare that any founder would stay with a brand that he/she had sold for the first time over eight years ago, and seen two different owners since. That is a testament to his passion for the Electric brand,” said President and CEO Eric Crane. “We are all so proud of what he has accomplished as an individual in helping to build two of the best eyewear brands in action sport history; Arnette in its heyday and Electric. He’s been at it for 25 years, he now will get to enjoy the fruits of his labor. His spirit will forever be with the brand, and is embedded in the design team he has been working with for over a decade.”


Kip Arnette originally studied the art of eyewear under his father Greg Arnette, founder of Arnette sunglasses. Kip has over 20 years of experience in creating some of the most innovative and influential sunglasses and snow goggles in the industry.


Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. Electric is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.