Under Armour Launches New Branding Campaign

Under Armour unveiled its Rule Yourself marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second “Anthem” spot and a series of shorter films that will debut this fall season showcase the self-discip

Skechers Announces Three-for-One Stock Split

Skechers USA, Inc.'s board of directors approved a three-for-one split of the company’s Class A and Class B common stock that will be distributed in the form of a stock dividend. “Our decision to adopt this stock split is another indicati

Atavus Creates Technical Advisory Board

Atavus announced the creation of Atavus Technical Advisory Board to provide guidance and first-hand insights on the needs of football coaches as the company continues to build out its Tackle Plan program. Launched this summer to improve the efficiency and

Macy’s to Sell Fitbit

Fitbit has expanded its distribution to Macy's, the largest department store operator, according to a report from Piper Jaffray…

Belk to be Acquired by Sycamore Partners

Charlotte, N.C.-based Belk, Inc., the nation's largest family owned and operated department store, entered into a definitive merger agreement to be acquired by New York-based private equity firm Sycamore Partners. The purchase price values the firm a

The North Face Gains Exclusive with iFabric

The North Face has secured an exclusive four-year license to use PROTX2 in all products that integrate anti-microbial technologies, according to IFabric Corp., a subsidiary of Intelligent Fabric Technologies (North America) Inc…

Foot Locker’s Q2 Profits Surge

Led by basketball and lifestyle running footwear, Foot Locker Inc. reported second-quarter earnings jumped 29.3 percent, to $119 million, or 84 cents per share. Results handily exceeded Wall Street's consensus estimate of 69 a share…

Perry Ellis Lifts FY Guidance on Strong Q2

Perry Ellis International Inc., which owns a number of golf brands and Nike Swim, raised its full-year EPS guidance after reporting stronger than expected second quarter results. The company trimmed its net loss in the quarter to $1.3 million, or 9 cents

The Buckle’s Q2 Earnings Dip

The Buckle Inc. reported net income declined slightly in the second quarter, to $23.5 million, or 49 cents a share, from $24.5 million, or 51 cents, a year ago…

Stage Stores Q2 Misses Plan

Stage Stores Inc. reported reported net income in the the second quarter tumbled to $1.6 million, or 5 cents a share, from $11.2 million, or 35 cents, a year ago. It also launched a multi-year plan to close approximately 90 underperforming stores represen