The Finish Line Inc. will open 10 Puma shop-in-shops across the country and online at FinishLine.com in August in its latest customer experience experiment.
The “Puma edge at Finish Line” will open within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.
The shop launches will be supported by several digital and social media initiatives including digital paid media, email marketing with a mobile focus, geo-targeted Facebook and Twitter posts as well as blog and website placements.
“We are incredibly thrilled to share this exciting partnership opportunity between Finish Line and Puma with our customers,” said Jeff Morrell, Finish Line's SVP and GMM. “We believe that the Puma edge will heighten the customer experience by bringing together the edge of sport and style with unique and distinctive products.”
“These shops bring Puma a unique opportunity to partner with a leader in the athletic specialty space with an exciting brand experience connecting us to The Finish Line Consumer,” said Jay Piccola, president, Puma North America. “We look forward to bringing new and exciting products to these shops that push the boundary of sport and style.”
Finish Line and Puma will host three VIP events in targeted markets including Philadelphia, Atlanta and southern California to help elevate the launch of the new store experience. The company will invite Winners Circle members and influencers for both Finish Line and Puma located in those selected areas to attend and receive a “first look” of the shops. Customers can connect with the VIP action by using the hashtag #ForeverFaster.