Stride Rite Corp. will become a sponsor of the SpongeBob SquarePants television show as part of a new promotion behind its SuperBall footwear line…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
CandN Sports Group to Sell Digital Floor Displays
C&N Sports Group, a Roanoke, Va.-based performance and athletic apparel distributor to the collegiate retail market, has partnered with IntelliMat, Inc. to sell digital floor displays to approximately 750 collegiate bookstores across the nation…
Octane Fitness Opens U.K. Subsidiary
Octane Fitness, a manufacturer of premium elliptical cross trainers, has established an international subsidiary in the United Kingdom and has appointed Neil Campbell as the general manager, responsible for commercial and consumer sales, operations and se
Coleman to Sponsor FLW Outdoors
The Coleman Company has signed a sponsorship agreement with FLW Outdoors. As an FLW Outdoors sponsor, Coleman's products will receive placement in the Emmy-nominated “FLW Outdoors” TV program on FSN as well as prominent advertisements in FLW Outdoors
Brooks Extends Brooks-Hansons Original Distance Project (ODP)
Brooks Sports Inc. announced it has extended and enhanced its partnership with the Brooks-Hansons Original Distance Project (ODP). With mutual commitment to and respect for the sport, both parties decided to extend their existing contract—well before its
Allied Capital Buys Minority Stake in Wear Me Apparel
Allied Capital Corp. has invested $176.5 million for a minority stake in Wear Me Apparel, a major children's wear manufacturer. Besides its proprietary brands, Wear Me Apparel also makes kids clothes under licensed brands including characters from Di
H2O Audio Raises $5 Million
H2O Audio, a leading provider of waterproof and protective sport accessories for the Apple iPod and other personal electronic devices, has successfully closed a $5 million Series C expansion funding round with backing from Steelpoint Capital Partners…
Under Armour Launches Survivor Search as Part of ‘Power in Pink’ Campaign
Under Armour will host a national search for breast cancer survivors whose stories of courage and survival illustrate why a physically active lifestyle is so vital to a healthy life with or without cancer. The search is the centerpiece of Under Armour’s 2
Podium Venture Group Retains Option to Acquire Corduroy Surf Company
Podium Venture Group, Inc., an apparel, media, and publishing holding company in the lifestyle sports industry, retained a first option to acquire a majority interest in Corduroy Surf Company, a surf equipment, apparel, and art retailer with both storefr
Remington Sold to Cerberus for $370 Million
Remington Arms Co. Inc. has agreed to be acquired by private equity firm Cerberus Capital Management LP for $118 million.
As part of the acquisition of Remington, which makes guns for hunting as well as police and military uses, Cerberus has agreed to ass
Simple Shoes Inks Deal with StopGlobalWarming.org
Simple Shoes has teamed up with the Stop Global Warming Virtual March to develop a special StopGlobalWarming.org edition of the Toepeeka flip-flop for men and women…
Puma Shares Rise On PPR Takoever Rumours
Shares in Puma rose almost 10% on Thursday on market talk the French group, PPR could launch a bid for the German sportswear group. PPR reportedly has plenty of firepower to make medium or large acquisitions. At the end of 2006 PPR had roughly 1.5 billion
Foot Locker to Launch Former Knick John Starks Apparel Line
Former NBA All-Star and New York Knicks legend John Starks has partnered with ZipWay on a new athletic apparel line. The breakaway pant collection launches at 150 Foot Locker stores around the country on April 13…
Nocona Launches Nokona Wrecking Crew Bat Line
Nocona Athletic Goods Co. has hired David Ortiz, Miguel Tejada and Vladimir Guerrero to endorse its Nokona Rock Maple bat for game day play. In honor of these players, the company announced the group would officially be branded as “The Nokona Wrecking Cre
Nike Runs Dice-K Ads Exclusively in Japan
Nike announced that a new 30-second broadcast commercial featuring Japanese star and Boston Red Sox rookie pitcher Daisuke Matsuzaka will begin airing today on television exclusively in Japan to mark the athlete's professional debut this week in the
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