Lucy, the women's sports retailier, is opening two more stores in Danville and Santa Barbara to bring its total California store count to 20.

“At lucy, we are dedicated to creating designs that flatter and inspire women while meeting their demands for everyday performance,” said Mike Edwards, CEO of lucy. “lucy’s versatile clothing is ideal for Santa Barbara’s active lifestyle and we look forward to bringing another lucy store to our loyal customers in California.”

lucy will host a grand opening celebration at the Santa Barbara store on May 3 from 6:00 to 9:00 p.m. with music, refreshments, healthy appetizers and an on-site masseuse for added relaxation. Grand opening festivities for the Danville store will be April 26. Highlights include:

  • Gift bags loaded with lucy goodies for each shopper
  • Complimentary on-site massages
  • Free beverages and healthy hors d’oeuvres
  • 10% of all proceeds from eachevent will go to local charities

The new lucy store is located in La Cumbre Plaza, an open-air shopping center, in downtown Santa Barbara. lucy will join other stores including Chico’s, Talbots, Coach, Pottery Barn and Williams-Sonoma for premier shopping in one convenient location.

The new lucy store, located on Railroad Avenue in downtown Danville, will join other women’s clothing stores including Chico’s, The Honey Bee Fashions and Flo Bell.

lucy is a privately held company with investors including Chico’s FAS, Inc. and venture capital firms Lone Pine Capital, Maveron LLC, Oak Investment Partners and Sutter Hill Ventures. The company operates 47 stores in Arizona, California, Colorado, Washington, D.C., Illinois, Maryland, Minnesota, Oregon, Texas, Virginia, and Washington, and online at www.lucy.com.