Nike plans to drop most of its cycling apparel and footwear line for consumers as it narrows its focus to outfitting cycling teams and Nike-endorsed athletes. Nike's seven-year relationship with Trek Bicycle Corp., which produces clothing and shoes for cyclists under the Nike brand, will not be renewed after it ends this year, Nike spokesman Derek Kent told local papers. The pullback was first reported on local blog bikeportland.org.
Nike will reportedly eliminate some positions, but Kent said the company expects to retain the “vast majority” of its cycling employees to work on cycling and other sport-specific initiatives. Nike will continue to distribute its Discovery Channel line, Lance Armstrong 10//2 collection, and specialty jerseys. The scaling back in cycling is “consistent with the road map” laid out in February by Chief Executive Mark Parker to “streamline, edit and optimize” Nike's opportunities, Kent said. At the time, Nike said it plans to reorganize to focus on its core businesses of running, basketball, soccer, men's training, women's fitness and sport culture.
Trek will finish work on the new fall line of products and continue to distribute products into 2008. The company will be putting more resources into its own Trek line.