adidas to Sponsor 2012 London Olympics

adidas has reached an agreement to sponsor the 2012 summer Olympics in London. The deal is valued at $99.6 million, and is expected to be formally announced on Thursday during a press conference featuring U.S. sprinters Tyson Gay and Allyson Felix. Both A

Warnaco to Sell Most Designer Swimwear Brands

In a bid to enhance profitability, Warnaco Group Inc. said it plans to sell its Catalina, Anne Cole and Cole of California brands, leaving it with only Calvin Klein and Speedo among its swimwear brands. The company added that it will explore strategic alt

prAna Set to Open Stores in Boulder and Santa Clara

prAna announced that it will open its first retail stores in Boulder, CO and Santa Clara, CA this fall. In partnership with San Francisco-based Gensler, a leader in sustainable environmental design strategies, prAna has developed a store concept prototype

Marc Ecko To Auction Off Bonds Ball to Public

Marc Ecko announced his acquisition of Barry Bonds' 756th home run ball and his plans to allow the public to determine its fate. Beginning on Tuesday, the public can go to www.vote756.com and choose to (a) give the ball to the Hall of Fame in Coopers

Samsung and EOC launch Youth Anti-Obesity Program in Europe

Samsung Electronics Europe announced their collaboration with the European Olympic Committees (EOC) in launching the Youth Anti-Obesity program. This prestigious partnership will see Samsung and the EOC (the representative organisation for the 49 European

Madd Dogg Wins Trademark Suit

Mad Dogg Athletics, Inc., the provider of instructor education and products for indoor cycling, announced success in its opposition proceeding before the United States Patent and Trademark Office against the trademark application for “SPNERGY” based on th

Under Armour Signs Ray Lewis

Under Armour has signed Ray Lewis, the Baltimore Ravens linebacker, to an endorsement deal, becoming the company's most visible star. Steve Battisa, Under Armour's vice president of brand marketing, told SOS that while Lewis, 32, has worn Under

Altrec.com Hires Affiliate Manager

Altrec.com, the e-retailer of high-end outdoor equipment and apparel, announced the appointment of Sharon Page as the new Affiliate Manager, as well as a major upgrade to its affiliate programs. New upgrades to the program include a completely new commiss

Genesco Shareholders Approve Acquisition by Finish Line

Genesco Inc said its shareholders voted to approve the acquisition of the company by Finish Line Inc at a special meeting on Monday. About 73 percent of the shares present and voting at the special meeting voted in favor of the proposed deal…

SnowSports Industries America Names Chairman

SnowSports Industries America (SIA) announced the appointment of Mike Carey to its Chairman of the Board position. Additionally the association named two seasoned veterans from the snow sports industry to director positions to fill vacancies until the nex

Cabela’s SVP Retail/Real Estate Resigns

Cabela's Inc. announced that Lynn P. Ferguson has resigned his position as Senior Vice President of Retail Strategy and Real Estate Development for family and personal reasons. Ferguson had been Cabela's SVP of Retail Strategy and Real Estate De

Andre Agassi sues Target

Former professional tennis legend Andre Agassi has sued Target Corp. for allegedly illegally using his name on more than 52,500 pairs of “Agassi” sandals sold at its stores nationwide and through Internet retailer Amazon.com. The sandals are sold under th

Signature Eyewear Inks New Credit Line

Signature Eyewear, Inc. announced that it has entered into a 30-month $4.8 million revolving line of credit with Comerica Bank. The facility replaces the company's term loans with Home Loan Investment Corporation…

Chicago Fleet Feet Opens State-of-the-Art Store

Fleet Feet Sports announced they will open an 8,000 square foot store in downtown Chicago in December 2007. Fleet Feet Sports will be moving the store currently located at 210 W. North Avenue around the corner to 1620 N. Wells Street. The store will still