Nautilus, Inc. and Pacific Cycle Inc., the two organizations who have
shared control of the Schwinn brand since 2001, have formed a
distribution agreement to better serve the cycling and fitness needs of
the nation's independent bike dealers.
The agreement between Nautilus, Inc. and Pacific Cycle Inc., a division
of Dorel Industries Inc., involves equipping the Pacific Cycle sales
force to market Schwinn Fitness and Bowflex exercise products to the
company's 2,000 independent bike dealer accounts, in addition to the
outdoor cycling equipment the company currently markets.
“This arrangement nearly triples the distribution opportunity for our
products through independent bike dealers where Pacific Cycle has
relationships,” said Tim Joyce, Senior Vice President of Global Sales
for Nautilus, Inc. “This partnership will increase the opportunity for
Pacific Cycle to further build sales relationships while minimizing the
infrastructure required to present our brands in this important
specialty retail channel.”
“We're happy to be partnering with Nautilus and to be selling Schwinn
Fitness and Bowflex equipment to the IBD channel. We look at this as an
opportunity for both of us to further strengthen our sales
relationships in the dealer network,” said Steve Reeds, General
Manager-Global IBD Division of Pacific Cycle Inc. “Our goal is to make
it as easy and convenient as possible for dealers to supplement their
bicycle sales, with the well-respected Schwinn and Bowflex lines of
fitness equipment.”
The transition will be completed by October 1 and will be presented to
dealers at the upcoming Interbike show in Las Vegas. Through the
partnership, independent bike dealers can offer certain models of
Schwinn Fitness upright and recumbent exercise bikes, and ellipticals,
plus certain Bowflex® home strength training equipment.
