Yakima Launches Marketing Campaign

Yakima has launched a national marketing campaign focused on overcoming “Rack Envy.” The campaign will be integrated through a revamped website (www.yakima.com), a consumer catalog, national print advertising and a field marketing tour beginning this mont

Shoe Pavilion to Sell Intellectual Property

Shoe Pavilion has hired IP Recovery, Inc., an intellectual property asset disposition and advisory services company, to manage the sale of Shoe Pavilion’s intellectual property and intangible assets portfolio. The assets for sale include, the Shoe Pavilio

NBA Launches First-Ever Green Week

The National Basketball Association (NBA), in partnership with the Natural Resources Defense Council (NRDC), launched its inaugural “Green Week.” From April 2 to April 10, all NBA teams will generate awareness and funding to protect the environment throug

Nike Sues Two Chinese Companies

Nike is suing two Chinese companies for copying one of its logos – a silhouette of former basketball star Michael Jordan slam-dunking, according to China Daily…

Counterfeit Golf Equipment Seized in Beijing

The U.S. Golf Manufacturers Anti-Counterfeiting Working Group announced that raids to a factory in Beijing resulted in the seizure of nearly 10,000 pieces of counterfeit golf equipment, including more than 740 assembled golf clubs, 1,500 club heads, 4,70

Trade Groups Protest New Child Safety Requirements

Scores of manufacturing trade associations, including the Sporting Goods Manufacturers Association and Bicycle Products Suppliers Association, descended on Washington on April 1 to help fight to amend the Consumer Product Safety Improvement Act. The Act

Easton Launches Baseball Micro-site

With baseball season in full swing, Easton Sports launched EastonBaseball.com/Truth, a micro-site dedicated to the initial launch of the manufacturer’s 2009-2010 product line-up. The site includes a first look at the technology behind Easton's new St

Gottschalks to Liquidate

Gottschalks, the department store chain based in Fresno, CA, will be liquidated after it failed to attract a buyer willing to operate the company as a going concern. A joint venture of liquidators including SB Capital Group LLC, Tiger Capital Group LLC, G

Lawsuit Over Jackets with Wireless Features

Several sports manufacturers, including Nike, Under Armour, VF Corp and Columbia Sportswear, are among the dozens of brands being charged by Tec-Technology Enabled Clothing, Inc. with patent infringement. The complaint against these companies stems from t

OIA Hails Re-Introduction of Affordable Footwear Act

Outdoor Industry Association (OIA) is applauding action by Senators Maria Cantwell (D-WA) and John Ensign (R-NV) to formally re-introduce the bipartisan Affordable Footwear Act (S.730), legislation that would permanently eliminate “extraordinarily high ta

Skechers Enters Eyewear License

SKECHERS USA, Inc. has signed a worldwide licensing agreement with Viva International Group to create SKECHERS-branded sunglasses and prescription eyewear. The SKECHERS eyewear collection line is set to debut in Spring 2010. Viva already has eyewear licen

Skechers Enters Eyewear License

SKECHERS USA, Inc. has signed a worldwide licensing agreement with Viva International Group to create SKECHERS-branded sunglasses and prescription eyewear. The SKECHERS eyewear collection line is set to debut in Spring 2010. Viva already has eyewear licen

Goody’s to Sell Private Brands

Goody's Family Clothing, which is liquidating, has retained Streambank, LLC to undertake the marketing and sales efforts for the intellectual asset portfolio of Goody's Family Clothing, including rights to the Duck Head brand…