SKECHERS USA, Inc. has signed a worldwide licensing agreement with Viva International Group to create SKECHERS-branded sunglasses and prescription eyewear. The SKECHERS eyewear collection line is set to debut in Spring 2010. Viva already has eyewear licensing agreements with Bongo, Candies, Guess?, Rampage and Tommy Hilfiger.

“SKECHERS has grown to become one of the world's top footwear brands,” began Michael Greenberg, president of SKECHERS. “In the last few years, we broadened the reach and offering of our brand with accessories and apparel. By adding eyewear to our product offering, SKECHERS will be meeting the needs of our consumers from head-to-toe.”

“In growing our SKECHERS licensing operations, we have selected partners who can carry the strength of our footwear brand into new products and markets,” added Mitchell Lewis, senior vice president of licensing for SKECHERS. “With a stellar reputation and strong global network, Viva is an ideal company to design and distribute our eyewear around the world.”

“SKECHERS is an essential complement to our portfolio of brands,” noted Frank Rescigna, president of Viva. “We understand what an incredible opportunity it is to showcase the first SKECHERS eyewear collection. The unique trend appeal of the SKECHERS brand allows Viva to instill design detailing into every facet of the frame, delivering a diversified collection for the entire family.”

Viva will design, manufacture and distribute at over 700 Viva Eyewear opticians as well as department and specialty retailers worldwide.