Implus Hires Verde Brand Communications

Implus, parent company for several brands including Yaktrax, ICEtrekkers, Sneaker Balls, Sof Sole and DryGuy, recently signed Verde Brand Communications as its official brand communications agency…

Brunswick Targets 7-9% Growth for Next 3 Years

At an investor meeting last week, Brunswick Corp. revealed a new three-year growth plan through 2018. Backed by a continuing, steadily improving global marine marketplace, revenue is projected to expand at a compound annual growth rate of 7 to 9 percent..

Canada Goose Releases First-Ever Global Campaign

Canada Goose released “Out There,” a short film directed by Academy Award-winning filmmaker and director, Paul Haggis. The focus of its first-ever global brand campaign, the film chronicles the stories and triumphs of explorers and everyday adventurers…

Avalanche Safety Groups Merge

The Avalanche Project is the new name combining Project Zero and Backcountry Starts Here, two innovative programs launched in prior seasons to engage and educate backcountry wintersports enthusiasts on safety and best practices traveling in avalanche terr

Academy Sports Announces Black Friday Plans

Academy, Ltd. revealed its plans for the upcoming holiday shopping season, which include remaining closed on Thanksgiving Day, opening Black Friday at 5 a.m., and offering hundreds of hot deals throughout November…

SKLZ Supports Military and First Responders

SKLZ, the maker of sport training equipment and programs, announced that a portion of proceeds from every Pro Mini Hoop Rebound sold will be donated to the Challenged Athletes Foundation's Operation Rebound program.

AAFA President and CEO to Step Down

The American Apparel & Footwear Association (AAFA) announced that its President and CEO Juanita Duggan will step down to take on a new role. The officers of the AAFA Board of Directors are developing a leadership transition plan…

SIMA Image Awards Announced

The Surf Industry Manufacturers Association (SIMA) announced the nominees for the 2015 SIMA Image Awards. Breakout Brand of the Year finalists included Amuse Society, Deptactus…

Macy’s Q3 Misses Plan

Macy's Inc. said its third-quarter earnings per share slid 8.2 percent excluding impairment charges of $111 million, or 20 cents per share, primarily related to previously-announced plans to close 35 to 40 stores in early 2016…

Asics America Sees 8 Percent Q3 Gain in U.S.

Asics America Group, which includes the U.S., Canada, Mexico and Brazil, reported sales increased 3 percent in the third quarter and grew 8.5 percent on a currency-neutral basis. Asics America Corp, which consists only of U.S. operations, showed a healthy

Boot Barn Lowers Guidance as Sales Decelerate

Boot Barn Holdings Inc. reported a loss of $3.3 million, or 13 cents a share, in its fiscal second quarter ended Sept. 26. The loss reflects special charges related to its acquisition of the Sheplers chain but also a slow down at its legacy Boot Barn stor