Bergans of Norway announced its partnership with Outdoor Prolink, to manage its pro purchase program for the North American market…
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Outdoor Recreation Leaders Applaud Master Leasing Plan for Moab
Outdoor recreation leaders and like-minded advocates lauded the Bureau of Land Management’s newly released draft Moab Master Leasing Plan…
Stowe and Taos Join the Mountain Collective for 2015-16 Winter Season
The Mountain Collective, an international alliance of ski destinations providing the Mountain Collective Pass, has widened its geographic reach with the addition of two destinations to its roster…
Giant Santa Monica Celebrates Grand Opening
Giant Santa Monica celebrated its grand opening August 7 – 9 with significant savings on select bikes, gourmet cuisine from award-winning food trucks, extended hours and numerous prize drawings. Customers were entered to win pumps, helmets, apparel, multi
Animas EPA Spill Stifles Regional Paddlesports
The EPA Gold King Mine spill August 5 that turned the Animas River in southwestern Colorado yellow for two days had an immediate impact on paddle sport sales according to Tony Miely, owner of 4Corners Riversports in Durango, CO…
Outsiders Ball Raises $265,000 with Sponsors Levi’s, SportsOneSource, Gore-Tex and More
The Outdoor Foundation, in partnership with outdoor industry companies such as Levi's, SportsOneSource, Gore-Tex and many others, raised more than $265,000 and donated 1,000 products, valued at $25,000, at the 2015 Outsiders Ball…
Research Proves Kids Benefit from Playing Sports
NPR, Robert Wood Johnson Foundation and the Harvard T.H. Chan School of Public Health collaborative research revealed nearly 90 percent of parents whose middle school or high school-aged children played sports benefited from the athletic experience…
Sport Haley and Bette and Court Announce National Rep Winners
Sport Haley and Bette & Court, a wholly owned subsidiary of publicly traded company Sport-Haley Holdings, has presented its awards at its national sales meeting held in Denver, CO…
City Sports Partners with Soles4Souls in Shoe Drive
City Sports, a 26-store specialty retail chain, is launching a campaign from August 12 to September 8 with Soles4Souls to collect thousands of shoes from its customers to help fight poverty and support those in need…
SFIA Announces New Football Glove and Hand Pad Specifications
The Sports & Fitness Industry Association (SFIA), working with equipment manufacturers and sport governing bodies, has developed a new football glove and hand pad specification program to be used in play at the NFHS and NCAA levels…
Patagonia Partners with Buffalo Ranchers to Restore the Great Plains
Patagonia Provisions has launched a partnership with Dan and Jill O’Brien of Wild Idea Buffalo to conserve and restore the grasslands of South Dakota…
Versa Capital and Wet Seal Name Melanie B. Cox CEO
The Wet Seal, LLC, a portfolio company of Versa Capital Management, LLC, announced that it named veteran retailer and current Wet Seal board member Melanie B. Cox as CEO…
Craft Named Official Partner and Supplier to Swedish Athletics Team
Craft, functional sportswear brand, is the new official partner and clothing supplier to the Swedish Athletics national team…
USA Baseball Announces New Youth Bat Standards for 2018
USA Baseball, the national governing body for the sport of baseball in the United, in conjunction with participating national member organizations announced today the decision to adopt a new method for measuring bat performance in the testing of youth bats. Informed by the research of leading scientists on the USA Baseball Bat Study Committee, and […]
SportsOneSource Group Expands Social Media Presence
SportsOneSource Group, as part of the company’s recent growth and increasing trade-consumer outreach, has expanded its social media presence across multiple channels…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal