Giant Santa Monica celebrated its grand opening August 7 – 9 with significant savings on select bikes, gourmet cuisine from award-winning food trucks, extended hours and numerous prize drawings. Customers were entered to win pumps, helmets, apparel, multi
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Animas EPA Spill Stifles Regional Paddlesports
The EPA Gold King Mine spill August 5 that turned the Animas River in southwestern Colorado yellow for two days had an immediate impact on paddle sport sales according to Tony Miely, owner of 4Corners Riversports in Durango, CO…
Outsiders Ball Raises $265,000 with Sponsors Levi’s, SportsOneSource, Gore-Tex and More
The Outdoor Foundation, in partnership with outdoor industry companies such as Levi's, SportsOneSource, Gore-Tex and many others, raised more than $265,000 and donated 1,000 products, valued at $25,000, at the 2015 Outsiders Ball…
Research Proves Kids Benefit from Playing Sports
NPR, Robert Wood Johnson Foundation and the Harvard T.H. Chan School of Public Health collaborative research revealed nearly 90 percent of parents whose middle school or high school-aged children played sports benefited from the athletic experience…
Sport Haley and Bette and Court Announce National Rep Winners
Sport Haley and Bette & Court, a wholly owned subsidiary of publicly traded company Sport-Haley Holdings, has presented its awards at its national sales meeting held in Denver, CO…
City Sports Partners with Soles4Souls in Shoe Drive
City Sports, a 26-store specialty retail chain, is launching a campaign from August 12 to September 8 with Soles4Souls to collect thousands of shoes from its customers to help fight poverty and support those in need…
SFIA Announces New Football Glove and Hand Pad Specifications
The Sports & Fitness Industry Association (SFIA), working with equipment manufacturers and sport governing bodies, has developed a new football glove and hand pad specification program to be used in play at the NFHS and NCAA levels…
Patagonia Partners with Buffalo Ranchers to Restore the Great Plains
Patagonia Provisions has launched a partnership with Dan and Jill O’Brien of Wild Idea Buffalo to conserve and restore the grasslands of South Dakota…
Versa Capital and Wet Seal Name Melanie B. Cox CEO
The Wet Seal, LLC, a portfolio company of Versa Capital Management, LLC, announced that it named veteran retailer and current Wet Seal board member Melanie B. Cox as CEO…
Craft Named Official Partner and Supplier to Swedish Athletics Team
Craft, functional sportswear brand, is the new official partner and clothing supplier to the Swedish Athletics national team…
USA Baseball Announces New Youth Bat Standards for 2018
USA Baseball, the national governing body for the sport of baseball in the United, in conjunction with participating national member organizations announced today the decision to adopt a new method for measuring bat performance in the testing of youth bats. Informed by the research of leading scientists on the USA Baseball Bat Study Committee, and […]
SportsOneSource Group Expands Social Media Presence
SportsOneSource Group, as part of the company’s recent growth and increasing trade-consumer outreach, has expanded its social media presence across multiple channels…
MSR Names Sanders Category Director for Stoves
Mountain Safety Research (MSR) named Doug Sanders category director for stoves. In his new role, Sanders will oversee all facets of product research, development and go-to-market strategies…
SportsOneSource Named New Platinum Sponsor of Outdoor Foundation’s Outsiders Ball
The Outdoor Foundation announced that The SportsOneSource Group, the leading Internet portal for the active lifestyle industry, has signed on as a Platinum Sponsor of the 2015 Outsiders Ball…
Verde Brand Hires Outdoor Veteran Christina Erb LoVullo
Verde Brand Communications, a full-service, integrated public relations, marketing and consulting agency, announced the addition of veteran outdoor industry professional Christina Erb LoVullo…
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