Grassroots Outdoor Alliance (GOA), an organization of 55 innovative specialty outdoor retailers across the U.S., announced new vendor partners Hydro Flask and Sport Hansa.
GOA brings together independent outdoor retailers from across the country, allowing members to tap into an extensive network of knowledge and resources. Independent outdoor retailers are not just stores, but members of local communities that help to shape and promote outdoor culture. As vendor partners, Hydro Flask and Sport Hansa are supporting independent retailers and reaching customers at a local, hometown level.
Hydro Flask combines high quality materials with engineering to create hot and cold insulated bottles. Founded in Bend, OR, Hydro Flask maintains its local roots despite tremendous growth.
“The Grassroots Outdoor Alliance promotes community values and commitment to quality,” said Tim Rouillard, VP of outdoor sales, Hydro Flask. “We share those values at Hydro Flask and are excited to sign on as vendor partners.”
Sport Hansa is a collection of niche, European product lines, distinguished by high-level craftsmanship and attention to detail.
“Partnering with the specialty retailers of the Grassroots Outdoor Alliance is a perfect way for Sport Hansa to deliver handmade Scandinavian tools to customers who seek items that are steeped in craftsmanship, utility and tradition” said Matt Huff, Sport Hansa managing director. “Our product lines are made by craftspeople whose heritage commenced in 1697, 1880 and 1932 for Hults Bruk, Wetterlings and Helle, respectively. There is a growing set of U.S. consumers who seek out items that they can study, contemplate and develop a true bond with, but that they can also put through the paces.”
GOA’s 55 independent outdoor retailers pool over 100 doors in 30 states, standing together with a voice to protect and promote the experience of outdoor enthusiasts across the country.
