Find out the top news and business trends from Day 2 of the OR show in Salt Lake City.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Live At Outdoor Retailer Summer Market – Day 2
As we walk the show floor and chat with retailers and brands, here are some of the themes and fun things we’re seeing at ORSM 2016.
Aisle Talk, Week of August 1
The biggest promotions, acquisitions and strategies to hit the active lifestyle industry this week.
Grassroots Outdoor Alliance Names Rich Hill New President
Hill, who got his start in specialty outdoor retail and went on to work for Patagonia, Marmot, Prana and others, will replace outgoing GOA President Wes Allen.
SAFETY RECALL: Basis Peak Watches Overheating
Basis, a health tracker brand owned by Intel Company, issued a safety recall of all its Basis Peak watches, recommending consumers stop wearing the devices immediately as they can overheat and burn or blister the skin surface.
Live at Outdoor Retailer Summer Market – Day 1
The hallways were packed for the first day of Outdoor Retailer Summer Market in Salt Lake City.
Baseball, Climbing Added To 2020 Olympics
The International Olympic Committee (IOC) met on August 3, 2016 for its 129th IOC Session in Rio to discuss the future of the games, adding five new sports to the Olympic program, including baseball/softball, karate, skateboarding, sports climbing and surfing.
Top 5 Takeaways From Outdoor Retailer Summer Market – Day 1
Day 1 at OR was bustling. From our perspective, show organizers either slimmed down the width of the hallways, or more people than usual were in attendance.
Urban Outfitters Erases Activewear Brand, Launches Adidas Line
Almost a year after Urban Outfitters pulled its fitness & outdoors brand, the lifestyle company turns to Adidas for an activewear boost.
Live at Outdoor Retailer Summer Market 2016 – Day 0
While the trade show floor doesn’t open until today , Outdoor Retailer Summer Market kicked off Tuesday with plenty of events on the so-called “Day 0.”
Misdefining Millennials
Is the active lifestyle industry missing the mark with these influential consumers?
Success at Retail Drives Nautilus’ Big Gains in Q2
Nautilus Inc. joined its market peers, Aug. 1, in reporting strong results for the second quarter, with its sales surging 32 percent to $78.5 million.
Fitbit Hires Vice President of Digital Health
Fitbit, Inc. hired Adam Pellegrini to join the company as Vice President of Digital Health, beginning September 6.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
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