The International Olympic Committee (IOC) met on August 3, 2016 for its 129th IOC Session in Rio to discuss the future of the games, adding five new sports to the Olympic program, including baseball/softball, karate, skateboarding, sports climbing and surfing.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Top 5 Takeaways From Outdoor Retailer Summer Market – Day 1
Day 1 at OR was bustling. From our perspective, show organizers either slimmed down the width of the hallways, or more people than usual were in attendance.
Urban Outfitters Erases Activewear Brand, Launches Adidas Line
Almost a year after Urban Outfitters pulled its fitness & outdoors brand, the lifestyle company turns to Adidas for an activewear boost.
Live at Outdoor Retailer Summer Market 2016 – Day 0
While the trade show floor doesn’t open until today , Outdoor Retailer Summer Market kicked off Tuesday with plenty of events on the so-called “Day 0.”
Misdefining Millennials
Is the active lifestyle industry missing the mark with these influential consumers?
Success at Retail Drives Nautilus’ Big Gains in Q2
Nautilus Inc. joined its market peers, Aug. 1, in reporting strong results for the second quarter, with its sales surging 32 percent to $78.5 million.
Fitbit Hires Vice President of Digital Health
Fitbit, Inc. hired Adam Pellegrini to join the company as Vice President of Digital Health, beginning September 6.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
Camping’s Social Makeover
Can Camping Get Rid Of Its ‘Sufferfest’ Image?
OIWC Issues Letter Teasing its Rebranding
Executive Director of the Outdoor Industries Women’s Coalition (OIWC), Deanne Buck, issued a letter to the trade celebrating the organization’s 20th anniversary and teasing the release of its new branding.
Leading Outdoor Brands Commit to Higg Index
A group of outdoor companies including REI, The North Face and W.L. Gore, have affirmed a commitment to use the Sustainable Apparel Coalition’s Higg Index to improve environmental and social responsibility throughout their supply chains.
By The Numbers, Week of July 25
Stats, figures and earnings that deserve a double-take in this week’s active lifestyle news.
Aisle Talk, Week of July 25
A quick hit of this week’s breaking news in the active lifestyle industry.
POS Systems That Deliver
The Latest Point-of-Sale Technologies Meet Customers Anytime and Anywhere. By David Clucas Retail point-of-sale (POS) systems, which long ago made a big leap beyond the cash register, are again evolving to the next level. The latest technologies in the space not only track sales and inventory, but will also work hand-in-hand with retail marketing and merchandising […]
Brunswick Banks on Fitness with Another Acquisition
Brunswick Corp. is doubling down on its fitness equipment segment, including Life Fitness, Cybex and Hammer Strength, as it reported another strong quarter of results from the category and announced an additional acquisition.