TRX unlocks a partnership with Under Armour and a long-awaited equipment line.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Nike Golf’s White Horse
As Nike looks ahead to grow its golf business and drop its equipment, who will be enlisted to boost the brand?
Aisle Talk, Week Of September 19
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of September 19
The leading figures from this week’s news in the active lifestyle space.
More Americans Are Spending Less Time Outdoors
The latest annual figures show that more Americans are getting outdoors, albeit for for fewer total outings, underscoring broader challenges and opportunities in the active-lifestyle space.
Why REI Is Rebooting Its Bike Business
SGB talks with REI’s director of in-house cycling product on the decision to nix its 30-year-old Novara brand in favor of Co-op Cycles, with a greater focus on the trail.
Where Amazon And Intel Invested Millions
Thalmic Labs closed $120 million in Series B funding from technology giants Intel Capital and The Amazon Alexa Fund, along with Fidelity Investments Canada and participation from existing investors including Spark Capital.
Under Armour Gets Its New Headquarters
The Baltimore City Council voted on Monday, September 19, 2016 that all all bills related to the Port Covington project — the renovation of a port neighborhood that will house the new Under Armour headquarters among other businesses, houses and more — which included the approval of a $660 million tax increment financing (TIF) package.
Inside TRX’s Under Armour Partnership
TRX entered into a partnership with Under Armour through 2019, as the suspension strap company makes a killer comeback in training.
Men Have Man Caves, Women Have Outessa
REI officially makes female-specific events a staple of the industry. By Jahla Seppanen Throughout the past few years, we’ve noticed more running apparel and footwear brands reaching out to female consumers through women’s-specific destination races. For those coming late to the party, yes, women have buying power that cannot be ignored and yes, the majority […]
2016 SFIA Industry Leaders Summit Navigates Disruption
The sports and fitness industry must invest in youth, new manufacturing processes and a skilled labor force, leaders say.
Under Armour Names New President Of North America
Under Armour named as its new President of North America Jason LaRose.
Five New Companies To Watch In Sports And Fitness
SFIA Start-Up Challenge highlights industry’s rush toward data, content and experiences.
Aisle Talk, Week of September 12
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of September 12
The leading figures from this week’s news in the active lifestyle space.
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