Skechers USA Inc. debuted a new application for Apple and Android mobile devices that is set to elevate the brand’s consumer purchase experience both for e-commerce and within retail stores.
The app was developed in partnership with the engineering team at PredictSpring — creator of the first native mobile commerce app platform that extends into the omni-channel and social commerce space. Other retailers that recently released apps built using the PredictSpring platform include Calvin Klein, New York & Company, Woodcraft, Claire’s and Vineyard Vines.
The mobile app allows consumers in the U.S. to purchase styles anywhere they feel the need to shop for footwear. Shoppers using the app can learn about products by viewing the latest commercials, while a one-touch checkout with Apple Pay and Android Pay makes purchases fast.
The app offers special features that could drive consumers to the retail experience including a store locator, proximity notifications for offers and events in nearby stores and a barcode search that will help the shopper easily find and order additional sizes and colors of a style that might not be available in the store. The app also gives shoppers full access to their Skechers Elite account to track points and redeem rewards for use both in the app as well as in retail stores.
“The retail environment has shifted as an increasing number of millennial and post-millennial consumers seek out the most convenient, informative and streamlined shopping experiences,” said Michael Greenberg, president, Skechers. “We’re excited that the new Skechers app will allow us to better reach and connect with the younger demographic of our fan base both on-the-go and through stronger interactive elements in our brick and mortar retail stores. By encouraging engagement, we hope to drive excitement for the brand and make it easy for men and women to purchase that perfect pair when they discover it online or out in the world.”
The app will also include a shopping-enabled social media component that will drive discovery and encourage fans of the brand to share images of their best Skechers looks.
Photo courtesy Skechers