The company’s 2011 five-year plan, heavily focused on the outdoor business, set the stage for Steve Rendle’s ascension to the top. Can that focus continue to breed success?
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Under Armour’s App Empire Gains Mindbody Power
Under Armour entered a partnership with California-based Mindbody, a cloud-based business management software company for the wellness industry, to enhance UA’s nutrition-tracking MyFitnessPal with class buying capabilities.
Sharapova Suspension Overruled, Expect Her On Court In 2017
The Court of Arbitration for Sport overruled Sharapova’s suspension duration to 15 months – 9 months shorter than initially decreed by the ITF.
Move Over Ellipticals
[et_pb_section admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” background_image=”https://sgbonline.com/wp-content/uploads/2016/10/Nautilus-Inc.-Investor-Preview-in-NYC-1.jpg”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_percent=”100%”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”off” comments=”off” featured_image=”on” featured_placement=”background” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”off” text_bg_color=”rgba(255,255,255,0.59)” title_text_color=”#ffffff” title_all_caps=”off” meta_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_font=”Crimson Text|||on|” title_font_size=”40px” […]
Skechers Aims For $1.5 Million At Pier To Pier Friendship Walk
The Skechers Foundation set a $1.5 million fundraising goal for its eighth Skechers Pier to Pier Friendship Walk — an annual event to support children with special needs and education.
Nike To Raffle 89 Self-Lacing ‘Mag’ Shoes
You have one week to get Nike’s self-lacing shoes…if you’re lucky.
Navigating Technology And The Economy At OIA Rendezvous
Two of the bigger themes to come out of the 2016 Outdoor Industry Association Rendezvous event in Denver this past week were how the industry is dealing with both economic and technological hurdles.
Aisle Talk, Week Of September 26
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of September 26
The leading figures from this week’s news in the active lifestyle space.
Unlocking The Urban Outdoors
[et_pb_section admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” background_image=”https://sgbonline.com/wp-content/uploads/2016/09/LAYOUT-12.jpg”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_percent=”100%”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”off” comments=”off” featured_image=”on” featured_placement=”background” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”off” text_bg_color=”rgba(255,255,255,0.59)” title_text_color=”#ffffff” title_all_caps=”off” meta_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_font=”Crimson Text|||on|” title_font_size=”40px” […]
Marika Activewear Enters GCE International Licensing Arrangement
Marika, a fast growing activewear and athleisure lifestyle brand, will expand into additional categories via a new licensing arrangement with legwear and hosiery company GCE International Inc.
Sports Authority Predecessor Says ‘All Big-Box Stores At Risk’
Former Gart Bros. Co-owner Kent Gart had harsh words for Sports Authority and other industry big-box retailers, but called out a few winners, too.
Nautilus Unlocks New Equipment Categories
Nautilus Inc., parent fitness company to Bowflex, Schwinn, Nautilus, Universal and Octane Fitness, unveiled a slew of new equipment products, some of which break ground on new categories within the equipment space, at an exclusive showing in New York City this week.
Skechers Mobile App Aims To Speed Checkout
Skechers USA Inc. debuted a new application for Apple and Android mobile devices that is set to elevate the brand’s consumer purchase experience both for e-commerce and within retail stores.
Innovation Over Infomercials
TRX unlocks a partnership with Under Armour and a long-awaited equipment line.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal