Author: Teresa Hartford

Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741

Patagonia Back at SIA with Renewed SnowSports Effort

January 26, 2005 SGB Update

Patagonia has added its proprietary “CSS-seamless” welded and glued seems to its hardshells and softshells in the “Edge” line, eliminating the problems traditionally caused by stitched seams. The company sees SnowSports as its “biggest un-tapped market fo

Atomic Impresses with New Tech and Marketing

January 26, 2005 SGB Update

Atomic has made some of the biggest leaps in technology and marketing prowess on the floor, fully capitalizing on Bode Miller’s winning streak on the world cup circuit. Next year the company will be launching a new kids line of skis with cartoon graphics

GoLite and Consoltex Find Cynchronicity

January 26, 2005 SGB Update

GoLite and Consoltex introduced CYNCHRONICITY™, a bold new soft shell fabric that is not only lightweight, windproof, highly breathable, abrasion-resistant, and water-repellent, but offers the best moisture management of all other comparable soft shells t

Eider Unveils New Apparel and Packs

January 25, 2005 SGB Update

For the winter 2005/06 season, Eider will add three new lines of apparel designed for snowsports enthusiasts, a new line of base layer garments, an expansion to its technical GRAVICAL rock climbing apparel line to include winter styles, and a new backpack

Head Pours Liquid into Snow Efforts

January 25, 2005 SGB Update

Head has launched an all new women’s line dubbed the “Thang” series. The company started from scratch with the design process and introduced seven new models at SIA.05 ranging from introductory level through expert. Head has also decided to take its tenn

Buff Headwear Adds Two Models for 05

January 24, 2005 SGB Executive SGB Update

Buff® Headwear has added two distinctive pieces of cold-weather head gear to its line for 2005 – Thermal Polar Buff® and Thermal Combi Tube Buff®. Buff Headwear – tubular garments made from high-performance, moisture-wicking microfiber and polar fleece –

Atlas Introduces a Junior Series

January 24, 2005 SGB Executive SGB Update

Atlas is introducing a new Junior series to support the growing number of kids exploring winter. The new series features 2 sizes the Mini, 18” long and good for kids up to 80 lbs., and the Junior, 19” long and good for kids up to 120 lbs. Atlas will also

Giro’s ’05 Line

January 24, 2005 SGB Executive SGB Update

The G10™ and G10™ MX Audio Series™ helmets are the heirs to the Nine.9™, while the Encore™ Audio Series™ helmet brings skate style to riders who are looking for pro-level fit and feel on a blue-collar salary. For children's, Giro introduces the Nine

Swany Introdcues New Line of Performance Gloves

January 24, 2005 SGB Update

Swany® will introduce its new line of performance gloves at
the upcoming SIA show in Las Vegas, NV. The new line has been re-engineered to offer gloves with
innovative styles combined with new colors inspired by European and American
tastes…

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