Author: Teresa Hartford

Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741

Union Binding Company Launches at SIA

January 26, 2005 SGB Update

C3, which distributes Capita Snowboards and Coal headwear, debut its new high-performance binding brand, Union. Comprised of six models, which range in retail price from US $169.99 – $329.99, the brand feels its is coming to market with four unique points

Burton Unveils its First Signature Series of Apparel

January 26, 2005 SGB Update

A pro rider signature series, abundant in its snowboard offerings, makes its way into Burton’s Apparel line for winter 06. The Shaun White signature collection, consisting of three jackets and two pants, marries Shaun’s unique forward thinking style – fro

Smith Gets Smaller to Grow

January 26, 2005 SGB Update

The team at Smith Optics has adjusted to the internal restructuring it went through following Kerry Marumoto’s retirement from his position as VP of marketing. The company came to SIA offering several innovations in its Turbo Fan series including a new pr

Patagonia Back at SIA with Renewed SnowSports Effort

January 26, 2005 SGB Update

Patagonia has added its proprietary “CSS-seamless” welded and glued seems to its hardshells and softshells in the “Edge” line, eliminating the problems traditionally caused by stitched seams. The company sees SnowSports as its “biggest un-tapped market fo

Atomic Impresses with New Tech and Marketing

January 26, 2005 SGB Update

Atomic has made some of the biggest leaps in technology and marketing prowess on the floor, fully capitalizing on Bode Miller’s winning streak on the world cup circuit. Next year the company will be launching a new kids line of skis with cartoon graphics

GoLite and Consoltex Find Cynchronicity

January 26, 2005 SGB Update

GoLite and Consoltex introduced CYNCHRONICITY™, a bold new soft shell fabric that is not only lightweight, windproof, highly breathable, abrasion-resistant, and water-repellent, but offers the best moisture management of all other comparable soft shells t

Eider Unveils New Apparel and Packs

January 25, 2005 SGB Update

For the winter 2005/06 season, Eider will add three new lines of apparel designed for snowsports enthusiasts, a new line of base layer garments, an expansion to its technical GRAVICAL rock climbing apparel line to include winter styles, and a new backpack

Head Pours Liquid into Snow Efforts

January 25, 2005 SGB Update

Head has launched an all new women’s line dubbed the “Thang” series. The company started from scratch with the design process and introduced seven new models at SIA.05 ranging from introductory level through expert. Head has also decided to take its tenn

Buff Headwear Adds Two Models for 05

January 24, 2005 SGB Executive SGB Update

Buff® Headwear has added two distinctive pieces of cold-weather head gear to its line for 2005 – Thermal Polar Buff® and Thermal Combi Tube Buff®. Buff Headwear – tubular garments made from high-performance, moisture-wicking microfiber and polar fleece –

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