Author: Teresa Hartford

Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741

PrimaLoft Increases Footwear Presence

January 30, 2005 SGB Update

PrimaLoftR- Insulation TechnologyT is increasing its presence in the footwear market with new partnerships and the introduction of new footwear from its current partners…

Malden Mills and FIT Create Design Competition

January 30, 2005 SGB Update

Malden Mills, makers of Polartec® performance textiles, has joined forces with the Fashion Institute of Technology’s Fashion Design department. The result is a design competition that incorporated FIT design philosophies and talent with the leading techno

GoLite and W.L. Gore Team Up Again for 05

January 30, 2005 SGB Update

GoLite announced their enhanced alliance with W.L. Gore® with a new apparel line-up for Fall 2005 including numerous WINDSTOPPER® and GORE-TEX® pieces utilizing the hottest technologies available from W.L. Gore®. GoLite is offering WindStopper® in several

DeFeet Launches New Ski and Snowboard Socks

January 30, 2005 SGB Update

DeFeet is launching a new line of ski and snowboard socks,
which will debut at Winter OR. New to the company's line of ski socks are the Talon and the Fre. DeFeet also introduces its first snowboard sock, the Orbit…

Julbo Introduces Keedz for Kids

January 30, 2005 SGB Update

Julbo has developed a line of affordable, durable, 100-percent UV-protective eyewear made just for children.
Little faces deserve the same protection and technological advancements as mom and dad, which is why Julbo prides itself with the introduction of

SIA.05 Draws to a Close…

January 30, 2005 SGB Update

As the SIA.05 SnowSports Show culminated on Thursday, January 27th, overall reaction in the aisles was the SnowSports Industries America (SIA) Show is the only place to go if you truly want to see the industry in its entirety. Returning to Mandalay Bay f

IPO Gives Spy Optics a Boost

January 27, 2005 SGB Update

Spy Optics IPO earlier this year seems to be fueling some creative energy. The company said that they felt they were offering top-shelf quality in the eyewear department, but apparel was lagging. The entire apparel line is new this year, and much more in

Ride Snowboards Gets the Fashion Bug

January 27, 2005 SGB Update

Ride Snowboards is bringing back an old favorite with its “CAPP3L” series of apparel, which last sold in 1997. Ride is working much more fashion into this line with embroidered accents, corset-style back waists, Camel washable Suede colorways, and Pinstri

High School Project Lands on SIA Show Floor

January 27, 2005 SGB Update

Moocow Snowboards, which started as a high school project, launched its “all about fun” mentality to the North American marketplace. Owned and operated by two sixteen-year-old buddies, Moocow offers five models of boards, as well as assorted hoodies and t

Armada Skis Extends Brand into Poles

January 27, 2005 SGB Update

Armada Skis, a groundbreaker in the new-school ski category, has launched its brand into the pole business for 2005/06. The company is offering a line of five different ski pole models, each including an interchangeable twist lock basket system, along wit

Carrera Brings Music System, New Vent Control to Market

January 27, 2005 SGB Update

Carrera Eyewear has introduced two new freeride helmets for ’05/06. The Airstream and Airflow models both feature a dial-based adjustable venting system to provide graduated vent settings for the new models. The lightweight microshells also offer a propri

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