Author: Teresa Hartford

Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741

DeFeet Launches New Ski and Snowboard Socks

January 30, 2005 SGB Update

DeFeet is launching a new line of ski and snowboard socks,
which will debut at Winter OR. New to the company's line of ski socks are the Talon and the Fre. DeFeet also introduces its first snowboard sock, the Orbit…

Julbo Introduces Keedz for Kids

January 30, 2005 SGB Update

Julbo has developed a line of affordable, durable, 100-percent UV-protective eyewear made just for children.
Little faces deserve the same protection and technological advancements as mom and dad, which is why Julbo prides itself with the introduction of

SIA.05 Draws to a Close…

January 30, 2005 SGB Update

As the SIA.05 SnowSports Show culminated on Thursday, January 27th, overall reaction in the aisles was the SnowSports Industries America (SIA) Show is the only place to go if you truly want to see the industry in its entirety. Returning to Mandalay Bay f

IPO Gives Spy Optics a Boost

January 27, 2005 SGB Update

Spy Optics IPO earlier this year seems to be fueling some creative energy. The company said that they felt they were offering top-shelf quality in the eyewear department, but apparel was lagging. The entire apparel line is new this year, and much more in

Ride Snowboards Gets the Fashion Bug

January 27, 2005 SGB Update

Ride Snowboards is bringing back an old favorite with its “CAPP3L” series of apparel, which last sold in 1997. Ride is working much more fashion into this line with embroidered accents, corset-style back waists, Camel washable Suede colorways, and Pinstri

High School Project Lands on SIA Show Floor

January 27, 2005 SGB Update

Moocow Snowboards, which started as a high school project, launched its “all about fun” mentality to the North American marketplace. Owned and operated by two sixteen-year-old buddies, Moocow offers five models of boards, as well as assorted hoodies and t

Armada Skis Extends Brand into Poles

January 27, 2005 SGB Update

Armada Skis, a groundbreaker in the new-school ski category, has launched its brand into the pole business for 2005/06. The company is offering a line of five different ski pole models, each including an interchangeable twist lock basket system, along wit

Carrera Brings Music System, New Vent Control to Market

January 27, 2005 SGB Update

Carrera Eyewear has introduced two new freeride helmets for ’05/06. The Airstream and Airflow models both feature a dial-based adjustable venting system to provide graduated vent settings for the new models. The lightweight microshells also offer a propri

Union Binding Company Launches at SIA

January 26, 2005 SGB Update

C3, which distributes Capita Snowboards and Coal headwear, debut its new high-performance binding brand, Union. Comprised of six models, which range in retail price from US $169.99 – $329.99, the brand feels its is coming to market with four unique points

Burton Unveils its First Signature Series of Apparel

January 26, 2005 SGB Update

A pro rider signature series, abundant in its snowboard offerings, makes its way into Burton’s Apparel line for winter 06. The Shaun White signature collection, consisting of three jackets and two pants, marries Shaun’s unique forward thinking style – fro

Smith Gets Smaller to Grow

January 26, 2005 SGB Update

The team at Smith Optics has adjusted to the internal restructuring it went through following Kerry Marumoto’s retirement from his position as VP of marketing. The company came to SIA offering several innovations in its Turbo Fan series including a new pr

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