Spy Optics IPO earlier this year seems to be fueling some creative energy. The company said that they felt they were offering top-shelf quality in the eyewear department, but apparel was lagging. The entire apparel line is new this year, and much more in-line with the quality of Spy’s sunglasses and goggles. The main goal was more attention to detail, and to create pieces that followed the fashion statements of the eyewear. The new line is fully customized for Spy, and the company brought in a new design team.

On the eyewear side of the booth, Spy launched its Rock Series of goggles, which features Van Halen, Rolling Stones, Sex Pistols, and Pink Floyd inspired logos and graphics. They have also developed a “water based sublimated graphics” process that puts a slightly different print on every pair of goggles.