Exel and Reebok Join Forces for Nordic Walking…

Exel Sports NA and Reebok International, Ltd. have joined together to promote Nordic Walking through marketing, sales, and professional development programs. Reebok has already done research on the activity and has developed a comprehensive line of footwe

Jackson Kayak Joins 1% For the Planet…

Jackson Kayak joined 1% For the Planet earlier this year and has designated American Whitewater as the main beneficiary of proceeds raised from the recent membership. AW is dedicated to the health and protection of the nation’s whitewater rivers. Jackson

OIA and SIA Cooperate in Customs Efforts…

Outdoor Industry Association and Snowsports Industries of America are working together to solve problems arising from the recent three-year, U.S.-China apparel agreement and the included exemption on ski and snowboard pants. The two organizations have dra

Clif Bar Helps Make Sea Otter Greener

Clif Bar & Co. and the Sea Otter Classic have teamed up to purchase enough clean wind energy to offset all of the carbon dioxide (CO2) emissions resulting from participant travel to and from the event. Clif Bar and Sea Otter will offset nearly 748 tons of

B.O.S.S. Goes One-On-One with Casey Sheahan…

This week, The B.O.S.S. report sat down with Casey Sheahan, who was recently named CEO and President of The Lost Arrow Corporation, parent of outdoor apparel company Patagonia, Inc. Sheahan, who had previously served as New Business Director at Patagonia,

True Temper Q4 Sales Jump 27.4%

True Temper Sports, Inc. saw net sales for the fourth quarter increase 27.4% to $27.4 million from the $21.5 million recorded during the fourth quarter of 2004. Net sales for the full year 2005 increased 19.5%, to $117.6 million from $98.4 million in 2004

Merrick Launches Board Line with Global Surf

Al Merrick will launch a second surfboard line – “Anacapa” starting summer of 2006. The “Anacapa” line consists of four performance designs; two small wave shapes, one all around shortboard, and one hybrid. All boards were designed by Al Merrick and the r

Head/Penn Sponsor ATP

HEAD/Penn Racquet Sports will sponsor the Association of Tennis Professionals (ATP) as the “Official Tennis Racquet and Tennis Bag” of the organization. This sponsorship is in addition to Penn’s existing sponsorship as the Official Tennis Ball of the ATP,

Quiksilver Signs Agreement with Inter Parfums

Inter Parfums, Inc. and Quiksilver, Inc. signed an exclusive worldwide license agreement for the creation, development and distribution of fragrance, suncare, skincare and related products under the Roxy and Quiksilver brands. The contract will expire aft

Nike Inc. Easily Beats Fiscal Q3 Street Estimates…

The Nike, Inc. fiscal third quarter analyst conference call last year featured a newly minted CEO conducting his first such call in his new role. It was déjà vu all over again this year as Mark Parker made his conference call debut as CEO of Nike Inc. W