Mayweather Boxing + Fitness announced the opening of its Greenville, SC Studio, the first location to open since the onset of COVID-19, with socially distant workouts. “Mayweather Boxing + Fitness has grown rapidly throughout the pandemic era, with savvy investors joining the brand to capitalize on the opportunities that have been created, including the power […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Headspace Announces World Mental Health Day Pledge
Headspace launched a “Be Kind to Your Mind” pledge that encourages the prioritization of mental health care beyond just World Mental Health Day. World Mental Health Day is scheduled for October 10. Box, Farmers Insurance, Hyatt, Snap, Spectrum Health, and National Military Family Association are among the first companies and nonprofits to join with Headspace. […]
Crocs Collaborates With Justin Bieber
Crocs announced a collaboration with singer Justin Bieber. The Crocs X Justin Bieber is inspired by Bieber’s Drew House label and features a take on the Classic Clog silhouette as well as eight custom Jibbitz charms. “As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all […]
Vuori Signs First Ambassador
Vuori signed Rob Machado, the surf legend, as its first ambassador. Vuori said that as an ambassador, Machado “will personify Vuori’s philosophy on conducting business and how the brand cares for their team, the community, and the environment. This new position is designed to inspire and unite people from all walks of life to create […]
Saintnine Signs Charlie Rymer As Brand Ambassador
Saintnine welcomed former PGA Tour Player and Golf Channel personality, Charlie Rymer, to its team as its Brand Ambassador for the Saintnine product line of golf balls. “Saintnine is thrilled to have such a big personality as Charlie playing our golf balls and helping us grow the Saintnine brand,” said Timothy Chae, CEO of Saintnine […]
Aisle Talk Week Of June 22, 2020
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of June 22, 2020 covered in the SGB Updates — delivered to your inbox every business day. Photo courtesy the New York City marathon which was canceled this week despite infection rates of the coronavirus dropping in the NYC […]
Aisle Talk Week Of April 20, 2020
Top National Stories and the Latest Headlines from SGB Updates across the Active Lifestyle Market during the week of April 20, 2020.
360 Adventure Collective Announces New Show Date For Southeast + Alabama Summer Expos
360 Adventure Collective announced today that the Southeast Summer Market and Alabama Summer Expo are rescheduled to August 2020 due to COVID-19.
Stay Home, Play At Home, Nike Gives All Athletes The Digital Resources To Stay Active Indoors
Supporting the shift to stay home amidst the coronavirus, Nike is giving all athletes the digital resources they need to stay active indoors with free tools that span a range of digital content and platforms
Carhartt’s Position On COVID-19
Carhartt issued the following press release today, March 19, with regard to the Covid-19 virus.
LEM Helmets Partners With Polygon UR Enduro Race Team
LEM Helmets, manufacturer of performance head protection for cycling and motorsports, today announced its partnership with the Polygon UR Enduro Race Team.
IHRSA 2020 Withdrawal Statement From Kaiser
Keiser Corporation has decided to withdraw from the IHRSA 2020 Convention and Trade Show in San Diego, CA due to the continuing global spread of the coronavirus. Keiser is one of a very few companies that has exhibited at every IHRSA Conference since its inception.Dennis Keiser, President of Keiser, issued a statement.
Hoka One One Launches On-line Apparel + Accessories Collection
Hoka One One, a division of Deckers Brands, launched its first apparel collection for fitness and outdoor enthusiasts. Available online-only, the 27-piece assortment runs the gamut from tops to socks to hats with performance and comfort in mind. The collection also includes men’s and women’s lifestyle pieces for casual wear. “Our mission at Hoka is […]
Grangers and Sea To Summit Join Forces
Grangers, the aftercare solutions brand headquartered in Derbyshire, England, announced its partnership with Sea to Summit, as its exclusive American distributor. The partnership is timed with growth for the UK-based brand, owing to previous support and work with larger U.S. retailers such as REI, The North Face, Burton, and Patagonia. The brand, known for its manufacturing […]
Patent Infringement: Outdoor Edge v. American Outdoor Brands Corp.
On January 14, 2020, the Denver, CO-based knife company, Outdoor Edge Cutlery Corp. filed a patent infringement complaint in Colorado Federal Court against American Outdoor Brands Corporation for a replaceable razor blade knife that Outdoor Edge claims David Bloch, president, designed and first brought to market in 2013.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal