Author: Teresa Hartford

OOFOS and the National Women’s Hockey League (NWHL) announced a strategic partnership for the 2021 season, taking place at the Herb Brooks Arena in Lake Placid, N.Y. from January 23 to February 5, 2021. The footwear brand will be the Official Recovery Footwear Sponsor, helping athletes and staff recover off the ice as they live […]

Pro-Tec Athletics released its Ultra Resistance Band to encourage muscle strengthening, toning and injury rehabilitation for athletes. The Band adds 49+ pounds of resistance to exercises including squats, glute bridges, hip thrusts, clamshells, and monster walks. The material is soft and durable to retain resistance levels over time. A slip-resistant inner rubber strip ensures the […]

Stone Glacier released new apparel pieces to its growing product lineup including the M7 Jacket, M7 Pant, De Havilland Lite Pant, and Zenith Jacket. The M7 Jacket and M7 Pant are Stone Glacier’s latest outerwear offerings for late-season hunts. Specs include: Constructed with 100 percent windproof and waterproof HydraSheild SS textile for variable conditions and […]

Yniq Eyewear (Spoxury TR Group AB) announced that Vail Valley will be its North American headquarters and Progression Brands Group (PBG) as its North American operating partner. The decision to locate to the Vail Valley comes at a time when being close to the retailer and consumer is most important to the brand. As its […]

TaylorMade has signed a new multi-year contract extension with Dustin Johnson, currently ranked as the No. 1  golfer in the world. Johnson earned his first green jacket at the 2020 Masters last November and is third all-time in total number of weeks at World No.1, trailing only Tiger Woods and Greg Norman. “When we look […]

New Balance Foundation (NBF)* announced the second round of COVID-19 relief grants totaling $375,000 to charities in Massachusetts and Maine, including West End House Boys and Girls Club, Lawrence Boys and Girls Club, Merrimack Valley YMCA, Dorchester Boys and Girls Club, SquashBusters, Good Shepherd Food Bank and Maine School District 54. Boston-based New Balance Athletics, […]

Club Pilates announced a multi-year partnership with U.S. gold medal gymnast and wellness advocate Aly Raisman. Raisman will serve as a core ambassador for the brand to raise awareness around the benefits of Pilates. “My goal in working out now is to feel better both physically and mentally,” said Raisman. “I really enjoy Club Pilates […]

In early 2021, Adidas will drop its latest footwear technology, Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural offers a seamless design and 360-degree fit system. The one-piece shoe mold works with an athlete’s natural movement for freedom and dynamic angles. The first iteration of the technology will be featured […]

Optic Nerve Eyewear has announced the release of its newest performance eyewear piece, the Photomatic FixieMax following the 2020 product release of the original FixieMax. Using the same frame and technical specs of the FixieMax, Optic Nerve went one step further by upgrading the frame with an advanced light-adjusting lens. The newest frame competes not […]

Wilson Sporting Goods Co., announced today that Josh Jacobs, running back for the Las Vegas Raiders, has joined its Wilson Advisory Staff. As a Wilson Advisory Staff member, Jacobs will provide insights and test future Wilson football products as well as work with the brand on efforts to support community initiatives off the field. In […]

Outdoor Recreation Roundtable (ORR), in partnership with The VF Foundation, announced four communities receiving funding this year to implement their economic revitalization plans through outdoor recreation projects, infrastructure or activities. The selected communities are Fryeburg, ME; Grants, NM; Jasper, AL; and John Day, OR.  This implementation funding is in addition to technical assistance to support these […]

Hibbett Sports today announced an exclusive partnership with Nike and footwear news site, NiceKicks to unveil a Small-Town Sneakerhead digital campaign and video premiere on December 17, 2020. The Small-Town Sneakerhead series highlights the unique world of sneakers and specifically small-town aficionados and collectors who give their own unique spin to sneaker culture in non-metropolitan areas of the country. Interviewees share […]

As consumers search for products to safeguard against pathogens, apparel brands are beginning to incorporate antiviral and antimicrobial fabrics into their designs. To help address this, YKK has developed a line of zippers with the tape treated with ViralOff, a technology patented by the Swedish company Polygiene. ViralOff is an antimicrobial finish that eliminates 99 […]

The PeopleForBikes Coalition announced that Walmart signed on as one of its newest members. Daniel Trujillo, Walmart’s executive vice president and global chief ethics & compliance officer, has been appointed to the Coalition’s board of directors. “It is perfect timing for Walmart to join the Coalition, and I am honored to be a member of […]