Author: Teresa Hartford

TaylorMade has signed a new multi-year contract extension with Dustin Johnson, currently ranked as the No. 1  golfer in the world. Johnson earned his first green jacket at the 2020 Masters last November and is third all-time in total number of weeks at World No.1, trailing only Tiger Woods and Greg Norman. “When we look […]

New Balance Foundation (NBF)* announced the second round of COVID-19 relief grants totaling $375,000 to charities in Massachusetts and Maine, including West End House Boys and Girls Club, Lawrence Boys and Girls Club, Merrimack Valley YMCA, Dorchester Boys and Girls Club, SquashBusters, Good Shepherd Food Bank and Maine School District 54. Boston-based New Balance Athletics, […]

Club Pilates announced a multi-year partnership with U.S. gold medal gymnast and wellness advocate Aly Raisman. Raisman will serve as a core ambassador for the brand to raise awareness around the benefits of Pilates. “My goal in working out now is to feel better both physically and mentally,” said Raisman. “I really enjoy Club Pilates […]

In early 2021, Adidas will drop its latest footwear technology, Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural offers a seamless design and 360-degree fit system. The one-piece shoe mold works with an athlete’s natural movement for freedom and dynamic angles. The first iteration of the technology will be featured […]

Optic Nerve Eyewear has announced the release of its newest performance eyewear piece, the Photomatic FixieMax following the 2020 product release of the original FixieMax. Using the same frame and technical specs of the FixieMax, Optic Nerve went one step further by upgrading the frame with an advanced light-adjusting lens. The newest frame competes not […]

Wilson Sporting Goods Co., announced today that Josh Jacobs, running back for the Las Vegas Raiders, has joined its Wilson Advisory Staff. As a Wilson Advisory Staff member, Jacobs will provide insights and test future Wilson football products as well as work with the brand on efforts to support community initiatives off the field. In […]

Outdoor Recreation Roundtable (ORR), in partnership with The VF Foundation, announced four communities receiving funding this year to implement their economic revitalization plans through outdoor recreation projects, infrastructure or activities. The selected communities are Fryeburg, ME; Grants, NM; Jasper, AL; and John Day, OR.  This implementation funding is in addition to technical assistance to support these […]

Hibbett Sports today announced an exclusive partnership with Nike and footwear news site, NiceKicks to unveil a Small-Town Sneakerhead digital campaign and video premiere on December 17, 2020. The Small-Town Sneakerhead series highlights the unique world of sneakers and specifically small-town aficionados and collectors who give their own unique spin to sneaker culture in non-metropolitan areas of the country. Interviewees share […]

As consumers search for products to safeguard against pathogens, apparel brands are beginning to incorporate antiviral and antimicrobial fabrics into their designs. To help address this, YKK has developed a line of zippers with the tape treated with ViralOff, a technology patented by the Swedish company Polygiene. ViralOff is an antimicrobial finish that eliminates 99 […]

The PeopleForBikes Coalition announced that Walmart signed on as one of its newest members. Daniel Trujillo, Walmart’s executive vice president and global chief ethics & compliance officer, has been appointed to the Coalition’s board of directors. “It is perfect timing for Walmart to join the Coalition, and I am honored to be a member of […]

Furthering its commitment to transparency and sustainability in the supply chain, ISA TanTec announced its LITE (Low Impact To the Environment) Sourcing concept. While meeting LWG criteria for purchasing of raw materials, ISA TanTec has now developed a more stringent sourcing protocol under the framework of LITE. Focusing on the sustainable use of natural resources, […]

Seventh Generation* today announced a five-year partnership with Alterra Mountain Company. Under the agreement, Seventh Generation will provide a full range of professional cleaning and disinfectant products. Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company’s North American destinations including Steamboat and Winter Park Resort in […]

USA Swimming and swimwear brand Arena today unveiled its Team USA Bishamon Collection. Select pieces will be worn by all U.S. swimmers within the competition venue in Tokyo. “Arena has truly outdone themselves with the Bishamon Collection not only creating stylish pieces for both our athletes and fans but seamlessly marrying the rich tradition of […]

Pro-Tec Athletics released its Orb Activate Vibrating Massage Ball. The 4.5-inch vibrating massage ball offers targeted deep tissue massage while the vibration stimulates circulation. With three vibration settings: low, mid and high, consumers fully control the intensity level for muscle recovery in the quadriceps, hamstrings, hip flexors, glutes, and more. The 4.5” diameter and spherical shape […]

Hyperice announced a multi-year partnership with the University of Kentucky men’s basketball program. Its men’s team includes eight National Championships and 17 Final Fours. Kentucky players will have sideline access to Hyperice’s Hypervolt Bluetooth massage device. Kentucky Wildcats men’s basketball is also the first team to install the Hypervolt Hyperbox “The University of Kentucky men’s […]