Author: Teresa Hartford

Adidas Skateboarding, in partnership with Pro skater Lucas Puig, debuts the Puig PK Primeblue, the first-of-its-kind more sustainable silhouette from Adidas Skateboarding. Receiving a high-performance material upper, made in part with Parley ocean plastic, the Puig PK Primeblue is inspired by the rider’s time spent in his hometown on the coast of Biarritz, France. The […]

Wolverine has teamed up with Rawlings to celebrate Father’s Day and the bonds dads build with their families over something as simple as a game of catch. The Rawlings x 1000 Mile collaboration boot honors those invaluable bonding moments and serves as a reminder that they’ll last a lifetime. The limited-edition Rawlings x 1000 Mile […]

BodyArmour released its first national campaign“Made For More” featuring its brand partner and seven-time Grammy Award-winner Carrie Underwood.  As BodyArmour’s first lifestyle equity partner, Underwood is continuing her involvement with the brand and stars solo in its “Made For More,” video which recognizes relentless drive to succeed and positions its BodyArmour drink as the ultimate […]

The Road Runners Club of America (RRCA) welcomed Runderwear as the Official Undergarment of the RRCA. Runderwear’s ethos is about creating chafe-free performance clothing with no side seams or labels to prevent irritation and rubbing. Runderwear’s technical fabric is soft, breathable and effective at wicking sweat away from the body, for chafe-free running. “We are […]

GSI Outdoors announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees is an organization that aligns with and amplifies GSI’s passions, values and personality. SeaTrees’ mission is to protect and restore critical ocean ecosystems through regenerative planting projects […]

A bike bag brand that caters to the growing and underserved micromobility population, Po Campo launched its sustainable, reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with this micromobility commuter in mind, its City Lights 4-bag collection is made from Po Campo’s proprietary, […]

The Running Industry Association (RIA) announced it has partnered with Sezzle, a ‘buy now pay later’ platform. Based out of Minneapolis, Sezzle’s mission is to “financially empower the next generation to help shoppers in all stages of life budget responsibly, accrue credit and increase their buying power through installment-based payment plans for e-commerce sales.” “Sezzle is […]

Cocona Labs, makers of 37.5 sustainable thermoregulation technology, have incorporated an additive that allows 37.5 fibers to biodegrade at enhanced rates once placed in landfill conditions*. The new offering does not affect comfort or performance giving designers more freedom in balancing performance and sustainability. The amount of waste from discarded textiles is at an all-time […]

The Sports & Fitness Industry Association (SFIA) announced that Bisu won its 2021 Start-Up Challenge. Co-founder and CEO Daniel Maggs presented its home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu starts with a nutrient test that tracks markers such as minerals, vitamins, pH, and hydration. “We’re delighted […]

A new paper published in Frontiers in Sports and Active Living found Nike’s Vaporfly 4% significantly reduced running times for both elite male and female competitors. The study analyzed seasonal best times for elite male and female runners in three race categories – 10 kilometers, half marathon and marathon races – between 2012 and 2019. […]

The North Face (TNF) has launched the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea, and Austria in Tokyo.  “As a longtime supporter of climbing, we take great pride in not only designing the first competition uniforms but, more importantly, in having the opportunity to celebrate the […]

CEP Compression announced the launch of its Outdoor Collection featuring the Hiking Merino and Light Merino socks. Engineered and tested by hikers worldwide, the socks are “designed to help outdoor enthusiasts step into their next adventure with feet that will stay dry, comfortable and injury-free,” said CEP. “Any hiker will tell you that socks are […]

Origin Materials, Inc. and PrimaLoft today announced an alliance to develop carbon-negative, insulating, high-performance fibers. The fibers will be used across end products, including insulating fiber for outdoor, fashion and lifestyle brands, and home goods applications to include hypoallergenic insulated bedding. PrimaLoft has signed a capacity reservation agreement with Origin Materials and the companies will […]

Teva announced its TevaForever campaign in partnership with international recycling and waste management company TerraCycle, to giving well-worn Teva sandals a second life. Teva’s partnership with TerraCycle is part of its continued commitment to sustainability and reducing its environmental impact and keeping products out of landfills. In 2020, Teva “transitioned 100 percent of its straps […]

Oboz has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This month, Oboz will plant two trees for every pair of boots tried on and three trees total for […]