A bike bag brand that caters to the growing and underserved micromobility population, Po Campo launched its sustainable, reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with this micromobility commuter in mind, its City Lights 4-bag collection is made from Po Campo’s proprietary, […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
RIA Partners With Sezzle
The Running Industry Association (RIA) announced it has partnered with Sezzle, a ‘buy now pay later’ platform. Based out of Minneapolis, Sezzle’s mission is to “financially empower the next generation to help shoppers in all stages of life budget responsibly, accrue credit and increase their buying power through installment-based payment plans for e-commerce sales.” “Sezzle is […]
37.5 Technology Enhances Biodegradation Of Discarded Textiles
Cocona Labs, makers of 37.5 sustainable thermoregulation technology, have incorporated an additive that allows 37.5 fibers to biodegrade at enhanced rates once placed in landfill conditions*. The new offering does not affect comfort or performance giving designers more freedom in balancing performance and sustainability. The amount of waste from discarded textiles is at an all-time […]
SFIA Announces Winner Of Start-Up Challenge
The Sports & Fitness Industry Association (SFIA) announced that Bisu won its 2021 Start-Up Challenge. Co-founder and CEO Daniel Maggs presented its home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu starts with a nutrient test that tracks markers such as minerals, vitamins, pH, and hydration. “We’re delighted […]
Study Finds Nike Vaporfly Technology Reduces Top Race Times For Elite Athletes
A new paper published in Frontiers in Sports and Active Living found Nike’s Vaporfly 4% significantly reduced running times for both elite male and female competitors. The study analyzed seasonal best times for elite male and female runners in three race categories – 10 kilometers, half marathon and marathon races – between 2012 and 2019. […]
TNF Launches Official Sport Climbing Competition Uniforms
The North Face (TNF) has launched the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea, and Austria in Tokyo. “As a longtime supporter of climbing, we take great pride in not only designing the first competition uniforms but, more importantly, in having the opportunity to celebrate the […]
CEP Compression Launches Outdoor Collection For Hikers And Adventurists
CEP Compression announced the launch of its Outdoor Collection featuring the Hiking Merino and Light Merino socks. Engineered and tested by hikers worldwide, the socks are “designed to help outdoor enthusiasts step into their next adventure with feet that will stay dry, comfortable and injury-free,” said CEP. “Any hiker will tell you that socks are […]
Origin Materials x PrimaLoft Form Strategic Alliance
Origin Materials, Inc. and PrimaLoft today announced an alliance to develop carbon-negative, insulating, high-performance fibers. The fibers will be used across end products, including insulating fiber for outdoor, fashion and lifestyle brands, and home goods applications to include hypoallergenic insulated bedding. PrimaLoft has signed a capacity reservation agreement with Origin Materials and the companies will […]
Teva Partners With TerraCycle On TevaForever Recycling Program
Teva announced its TevaForever campaign in partnership with international recycling and waste management company TerraCycle, to giving well-worn Teva sandals a second life. Teva’s partnership with TerraCycle is part of its continued commitment to sustainability and reducing its environmental impact and keeping products out of landfills. In 2020, Teva “transitioned 100 percent of its straps […]
Oboz To Plant Two Trees For Every Boot Tried On At Participating Retailers
Oboz has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This month, Oboz will plant two trees for every pair of boots tried on and three trees total for […]
PrimaLoft Launches New Version Of Its Down Alternative
PrimaLoft has launched a new version of its down alternative, PrimaLoft Insulation ThermoPlume. This synthetic fill is made entirely from post-consumer recycled materials. Four years after introducing its blowable synthetic insulation, which now has “more than 70 brands using the loose-fill microfiber insulation for their Fall/Winter 2021/22 season,” said Primaloft. PrimaLoft Insulation ThermoPlume is 100 […]
Cotopaxi x HOKA Empower Athletes To Explore The Trails
Cotopaxi and Hoka One One collaborated on two limited-edition styles —Torrent 2 trail shoe and Batac 16L Del Dia Backpack — born out of a shared passion for responsible manufacturing and the great outdoors. The Torrent 2 is a lightweight trail shoe agile on challenging terrain with enhanced cushioning. The Batac 16L Del Día Backpack […]
Reebok x Allen Iverson’s Question Mid ‘Why Not Us’ Launches Today
Allen Iverson and Reebok’s Question Mid ‘Why Not Us’ sneaker has launched. This drop follows the release of the narrated film titled “Why Not Us” which celebrates Iverson. First launched by the brand in 2006, the Question Mid ‘Why Not Us’ sneaker was worn five years earlier by Allen Iverson during the 2001 East/West Exhibition, where he led […]
Tentsile Launches The DUO Two-Person Hammock For S/S 2021
To celebrate Tentsile’s 8th Anniversary, on March 18, the brand will release the DUO Giant Hammock to its Gen 3 lineup, its largest and toughest double hammock. “The DUO represents Tentsile’s commitment to customer feedback. A double hammock that can be retrofitted with a roof for open hammock camping and also combines with other modular […]