The Running Industry Association (RIA) announced it has partnered with Sezzle, a ‘buy now pay later’ platform. Based out of Minneapolis, Sezzle’s mission is to “financially empower the next generation to help shoppers in all stages of life budget responsibly, accrue credit and increase their buying power through installment-based payment plans for e-commerce sales.”

“Sezzle is thrilled to partner with RIA given their passion to grow, develop and enhance the run specialty business for both retailers and brands alike. Our shared purpose-driven approach to retail and the running industry is a major driver in the success we have already seen with shoppers and merchants,” said Jason Volk, Director of Brand Partnerships, Sezzle.

As a recently approved B Corporation, Sezzle joins a community that includes Athleta, Patagonia, Burton, and Cotopaxi, which have similar guiding principles of sustainability, social accountability and inclusivity.

“Partnering with Sezzle gives our members. brands and retailers alike, a powerful tool to help them grow healthy, profitable e-commerce businesses,” said Terry Schalow, Executive Director, RIA. “After thoroughly vetting the buy now, pay later landscape, RIA is partnering with Sezzle because we are convinced they provide the best support, value and cultural alignment with our members.”