Author: Teresa Hartford

Igloo and the Jeep brand released the first Jeep Playmate coolers featuring original artwork geared toward Jeep brand enthusiasts.  “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures. It’s a partnership we’re excited to take together,” said Brian Garofalow, chief marketing officer, Igloo.  Igloo designed […]

Next month, Nike drops a futuristic silhouette featuring three interlocking modules connected without glue that can be taken apart and dropped off at Nike stores that offer a recycling and donation service. The midsole comprises pegs that fit into openings engineered into the upper for a fit that is comfortable, stable and breathes, according to […]

Bass Pro Shops and Cabela’s unveiled their new lineup of Ascend Adventure Bikes, offering quality, performance and value. Debuted during the World’s Fishing Fair (March 30 – April 3) at Bass Pro Shops national headquarters in Springfield, MO, Ascend Adventure Bikes are now available at Bass Pro Shops and Cabela’s, featuring six models across three […]

Asics has updated its Metaspeed series taking the product’s personalization to the next level.   Building on the success of its first Metaspeed shoe, which the company introduced last year, Asics collected data from its ambassador athletes to refine its design to cater to two major running styles. Those shoes are called the Metaspeed Edge+ and […]

Timberland released its first fully circular shoe and has expanded its take-back program.  The brand’s Trekker City Hiker is a circular shoe with an outsole that can be removed and disassembled for recycling at its take-back facility. It also features a removable inner bootie made of 100 percent recycled plastic fabric integrated into the shoe […]

Recently announced as the official footwear sponsor of the 2022 Minto US Open Pickleball Championships, Skechers signed two of the top-ranked players, Tyson McGuffin and Catherine Parenteau.   The two athletes, who have been wearing Skechers Pickleball footwear and Skechers branded apparel on the court, will make their debut as Skechers brand ambassadors on April […]

As a raft guide on Section IV of the Chattooga River over 30 years ago, Phillip Curry, founder and CEO of Astral, learned firsthand the demands of the river and the gear needed.   Since that time, Curry has thought about how he would design a sandal that would be secure and stable and could stand up […]

According to Variety, Ben Affleck and Matt Damon will star in an upcoming film that chronicles Sonny Vaccaro’s quest to sign Michael Jordan to his first sneaker deal with Nike. The film will follow Vaccaro introducing the world to Jordan’s parents, former coaches, advisors, friends, and those close to him.  Damon and Affleck will direct […]

Inov-8 launched its first road to trail running shoe, the ParkClaw G 280, with infused Graphene in the rubber outsole and foam cushioned midsole, for more grip and greater bounce. Inov-8 Founder Wayne Edy said: “This shoe is all about giving runners adventure from their door, allowing them to turn off the road, escape the […]

Wahoo, a fitness technology company, and The Ironman Group, announced a multi-year company-wide deal that makes Wahoo an official technical partner for all brands under The Ironman Group portfolio, including Ironman, Ironman 70.3, Rock ’n’ Roll Running Series, Epic Series, Haute Route, and UTMB World Series. The deal provides all working within the Ironman brands […]

The Colorado-based manufacturer of lightweight and packable inflatable packrafts, Kokopelli, has returned its full Kevlar X-Series Packrafts. Available again with a re-launch of the Nirvana Self-Bailing X and Rogue-Lite X. Designed as packrafts, the X-Series boats offer the best of both worlds, being stronger than their TPU constructed packrafts and lighter than the PVC ones […]

On, the Swiss running brand, introduces its Cloudmonster, a shoe with more CloudTec and more cushioning than any of its previous styles. The CloudTec midsole with On’s patented technology combines with the bouncy Speedboard – a plate featured in all On shoes – with a rocker shape. The construction delivers a high-energy return during long […]

Officials announced that longtime B.A.S.S. partner Bass Pro Shops would expand its sponsorship of the Bassmaster Tournament Trail for 2022. As part of a new multi-year agreement, Bass Pro Shops will be a premier sponsor for the B.A.S.S. Tournament Trail, including the Bassmaster Elite Series and the Bassmaster Classic. It has also taken over as […]

Puma is piloting a production process called RE:JERSEY whereby it reuses its existing football jerseys to create new ones. The pilot is part of Puma’s Circular Lab and its Forever Better sustainability platform.  Puma said the manufacturing process chemically breaks down old garments into their main components (depolymerization), filters out color and the material is […]