Author: Teresa Hartford

Since its debut into sportswear a year ago, Wilson has launched a tennis-inspired apparel collection combining its heritage with modernity. The collection includes best-selling styles and features ‘Wilson Sport Professionals’ printed on pieces, which include polos, skirts, shorts, bra tops, and jackets for men and women.  The launch also features the release of its Clay + […]

Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite possibilities to ‘Move Freely.’  Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. said, “The Move Freely campaign marks a […]

The Adidas x Gucci collection, a sport-inspired ready-to-wear collection, will be released on June 7 in stores and online.  First introduced in February during the ‘Exquisite Gucci’ fashion show in Milan, the June launch will include ready-to-wear styles, including Adidas track pants and polos, accessories like bucket hats, duffle bags, and camera bags for men […]

Adidas has entered the Yoga market with its “consciously crafted” collection inspired by elements that “aim to support through every move and practice, with apparel for women, men and kids.” Timed with the release, Adidas created a campaign to “celebrate what brings different people to the mat, no matter their background, ability or reason to […]

Bollé will release two new cycling products for 2023 built for comfort, protection and performance. Bollé continues to develop technologies at its EPIC center in Lyon, France, including the Volt+ lenses using Artificial Intelligence technology to evaluate 20 million lens formula combinations featured in its Micro Edge sunglasses debuting in 2023. This results in a […]

Igloo and the Jeep brand released the first Jeep Playmate coolers featuring original artwork geared toward Jeep brand enthusiasts.  “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures. It’s a partnership we’re excited to take together,” said Brian Garofalow, chief marketing officer, Igloo.  Igloo designed […]

Next month, Nike drops a futuristic silhouette featuring three interlocking modules connected without glue that can be taken apart and dropped off at Nike stores that offer a recycling and donation service. The midsole comprises pegs that fit into openings engineered into the upper for a fit that is comfortable, stable and breathes, according to […]

Bass Pro Shops and Cabela’s unveiled their new lineup of Ascend Adventure Bikes, offering quality, performance and value. Debuted during the World’s Fishing Fair (March 30 – April 3) at Bass Pro Shops national headquarters in Springfield, MO, Ascend Adventure Bikes are now available at Bass Pro Shops and Cabela’s, featuring six models across three […]

Asics has updated its Metaspeed series taking the product’s personalization to the next level.   Building on the success of its first Metaspeed shoe, which the company introduced last year, Asics collected data from its ambassador athletes to refine its design to cater to two major running styles. Those shoes are called the Metaspeed Edge+ and […]

Timberland released its first fully circular shoe and has expanded its take-back program.  The brand’s Trekker City Hiker is a circular shoe with an outsole that can be removed and disassembled for recycling at its take-back facility. It also features a removable inner bootie made of 100 percent recycled plastic fabric integrated into the shoe […]

Recently announced as the official footwear sponsor of the 2022 Minto US Open Pickleball Championships, Skechers signed two of the top-ranked players, Tyson McGuffin and Catherine Parenteau.   The two athletes, who have been wearing Skechers Pickleball footwear and Skechers branded apparel on the court, will make their debut as Skechers brand ambassadors on April […]

As a raft guide on Section IV of the Chattooga River over 30 years ago, Phillip Curry, founder and CEO of Astral, learned firsthand the demands of the river and the gear needed.   Since that time, Curry has thought about how he would design a sandal that would be secure and stable and could stand up […]

According to Variety, Ben Affleck and Matt Damon will star in an upcoming film that chronicles Sonny Vaccaro’s quest to sign Michael Jordan to his first sneaker deal with Nike. The film will follow Vaccaro introducing the world to Jordan’s parents, former coaches, advisors, friends, and those close to him.  Damon and Affleck will direct […]

Inov-8 launched its first road to trail running shoe, the ParkClaw G 280, with infused Graphene in the rubber outsole and foam cushioned midsole, for more grip and greater bounce. Inov-8 Founder Wayne Edy said: “This shoe is all about giving runners adventure from their door, allowing them to turn off the road, escape the […]