Author: Teresa Hartford

The Adicross range continues to blur the lines between sport and style. For the latest collection, Adidas introduces apparel and footwear in a vibrant color palette designed for the golfer. The apparel range includes short and long-sleeve polos, anoraks and hoodies, and a new pant and short. Neutral colors are also offered.  Select pieces include: […]

MasterCraft Boats, the wake boat brand five years running, recently welcomed six-time world champion wake surfer Ashley Kidd as its team athlete roster. As an accomplished female wake surfer, Kidd is known for her powerful and aggressive style and attention-grabbing tricks. To celebrate the partnership, Kidd will join MasterCraft on a four-stop boat show tour, […]

Cleveland Golf will launch the RTX 6 ZipCore Wedge on January 20 designed to hit high-spin shots consistently. By combining the company’s latest HydraZip face, UltiZip grooves and upgraded ZipCore technologies, players will have controlled spin from any lie. “The RTX 6 ZipCore Wedge may have a classic look on the outside, but inside it’s […]

ltexa Srl and GHS Holdings added two partners for its HDry 3D direct lamination waterproof breathable membrane with Ariat performance footwear and Shred Dog performance apparel, integrating the company’s latest technology for W22/23.  HDry is an advanced technology for waterproofing technical gloves, footwear, backpacks, and bags through a direct 3D lamination of a waterproof-breathable membrane to […]

Apex Ammunition, the maker of hand-loaded, Tungsten Super Shot (TSS) shotshells, will showcase its line of shotgun ammunition at the 2023 Shot Show in Las Vegas, January 17-20, Booth # 71104. APEX, a pioneer in the commercial use of 18.1 g/cc density TSS, makes shotshells for Waterfowl, Turkey, Upland, Predator, and Deer hunting. Products to […]

For SS23, Adidas Originals draws on archival cues for the latest iteration of its Stan Smith collection styled with Blue Version apparel. The Stan Smith Millencon reconfigures the silhouette with fluid lines and new dimensions and includes a Trefoil heel badge.  The Stan Smith Relasted offers a stripped-back approach with a leather upper atop a chunkier rubber midsole, smooth […]

Six-year-old golf phenom Patton Green has inked a Name, Image, and Likeness (NIL) deal with Sunday Golf, a manufacturer of golf bags, making him the youngest to sign a partnership agreement.  Green, from Southern California, is the 2022 Southern California State Champion for six and under and has nine first-place finishes in competitive tournaments. He […]

The American Apparel & Footwear Association (AAFA) will honor New Balance with its Company of the Year award during its 2023 American Image Awards. New Balance president and CEO Joe Preston will accept the honor. The annual event will take place on April 25 at The Plaza Hotel in New York City City, which celebrates […]

Following the announcement that Ashworth golf had returned to the U.S., Newtimes Group reported that World Golf Hall of Famer and 1992 Masters Champion Fred Couples also returned as the face of the brand. Couples, wearing an Ashworth polo when he won the green jacket in 1992, is expected to “reinvigorate the brand, bringing back […]

Smith’s recently released Summit MIPS snow helmet suitable for various mountaineering endeavors, was designed and inspired by Smith athletes Cody Townsend and Hadley Hammer. The hybrid shell construction blends a “durable exterior with a lightweight in-molded shell in a minimalist approach that is triple-certified to meet global alpine ski certifications, international mountaineering standards and backcountry touring expectations,” […]

Pressio, a technical apparel company, reported officially launching its business in the U.S. The U.K.-based sustainable performance sportswear company was founded in 2021 by Jamie Hunt, a textile engineer and fabric designer with over 20 years of experience. Between 2005 and 2018, Hunt co-founded, built and sold the 2XU athletic clothing brand.   As a former […]

Sweet Protection, the maker of performance helmets, goggles and technical clothing, reported it signed an athlete partnership contract with three-time Olympian and veteran World Cup Alpine ski racer Tommy Ford. Widely considered one of the fastest movers in ski racing, placing 12th in the Giant Slalom at the 2022 Winter Olympics in Beijing, Ford also […]

Polartec, a Milliken & Company brand, announced the 2022 Polartec Apex Award winners. The annual design award celebrates brands and designers that turn Polartec fabric into award-winning products. The 12 garments were selected based on “innovative form and function” in sport, lifestyle and performance categories.  The winners are: Berghaus MTN Guide MW Hoody Judges’ Verdict: […]