LA Golf Shafts, a new business venture spawned by Southern California-based LA Golf Partners (LAGP), appointed product designer and shaft guru John Oldenburg to chief product officer.
Author: SGB Media

Serena Williams Announced As Speaker At NRF’s Shop.org Conference
Tennis star/entrepreneur Serena Williams and acclaimed radio personality and podcast creator Guy Raz will join executives from CVS, Snapchat, Google, Neiman Marcus and Kate Spade to headline the National Retail Federation’s annual Shop.org conference next month.
Adidas Partners With Coahoma Community College
Adidas has signed a three-year sponsorship deal with Coahoma Community College in Clarksdale, MS.
Flojos Appoints Jeff Booth As Director Of Sales
Flojos on Thursday announced that Jeff Booth has been appointed director of sales at the footwear company. Booth, a former Top 5 surfer on the World Tour, has made a career in the action sports industry working for major market leading brands such as Sanuk, Billabong, Quiksilver and Oakley.
Conservation Alliance Hosts First Backyard Collective Event In Grand Rapids
More than 50 volunteers from five member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Grand Rapids, MI, on Tuesday, August 14.
Work Sharp Outdoor Celebrates Annual Knife Day
Work Sharp Outdoor, a manufacturer of knife and tool sharpeners, is in the fourth week of the company’s #WorkSharpStaySharp campaign. The campaign was designed to build engagement around annual Knife Day, which takes place nationwide August 24.
GlassesUSA.com Launches New Sports Eyewear Category
GlassesUSA.com has launched a new curated Sports Eyewear category for active individuals.
Atomic, FIS Partner For Bring Children To The Snow
Ski manufacturer Atomic and FIS program Bring Children to the Snow have entered into a partnership to bring the next generation to snow sports.
Motiv Running Parent Company Rebrands
Consumer Concept Group, the parent company of running content creator and race event organizer Motiv Running, has rebranded as Black Shamrock Partners.

Sportsman’s Warehouse’s Q2 Slightly Tops Guidance
Sportsman’s Warehouse Holdings reported adjusted earnings in the second quarter ended August 4 rose 18.2 percent, thanks to 6.2 percent top-line growth and reduced debt and tax expenses. Earnings were a penny above expectations while sales were at the top-end of guidance.
AAFA Again Urges Swift Resolution To Tariff Dispute
At the public hearings being held this week in Washington, D.C. over the latest round of proposed tariffs, the The American Apparel & Footwear Association (AAFA) reiterated the association’s call for a swift resolution and warned any additional tariffs would harm U.S. workers, companies, consumers and communities.
Nike Closes Stores In South Africa After Backlash Over Racist Video
Several Nike stores in South Africa have been closed after the online circulation of a video featuring an employee’s husband making racist remarks, according to a report from Reuters.

Foot Locker Launches New ‘Discover Your Air’ Campaign Featuring Exclusive Nike Air Sneakers
Foot Locker announced the launch of the new “Discover Your Air,” campaign which will serve as the creative platform for all Nike Air product and related content at Foot Locker.

Volt Athletics Launches Performance Training AI
Volt Athletics announced the launch of Cortex, a performance training AI.

Urban Outfitters Boosted By Macro Fashion Shift
Riding a strong fashion cycle, Urban Outfitters Inc. reported second-quarter profits rose 85.9 percent to $92.8 million, or 84 cents a share exceeding Wall Street’s consensus estimate of 77 cents. Company officials said a changing fashion silhouette is encouraging consumers to replace their wardrobe closets.