Ski manufacturer Atomic and FIS program Bring Children to the Snow have entered into a partnership to bring the next generation to snow sports.

For the past nine years, Bring Children to the Snow has brought together a multitude of snow sports stakeholders. With more than 60 years of experience in ski manufacturing, a globally recognized brand, a strong presence on the FIS Alpine and FIS Cross-Country World Cup tours and the motto “We are skiing,” Atomic is a natural fit to represent the ski manufacturing community within the Bring Children to the Snow program.

“Bring Children to the Snow seeks simply to bring children and people to snow sports,” said FIS President Gian Franco Kasper. “Through their products Atomic has been doing this for over 60 years, making them a perfect fit for the program. We are very happy to have them on board.”

“It’s important for us that we keep our sport attractive for the next generation and bring kids back to snow. We are a very proud partner, and it’s great to team up with the FIS to support this cool program,” said Wolfgang Mayrhofer, general manager, Atomic.

As part of the partnership Atomic will receive the title of “Official Ski” of Bring Children to the Snow’s programs SnowKidz and World Snow Day. As a first step in the partnership, FIS and Atomic will work together with a giveaway that will take place in the 2018/2019 season. Details about the giveaway will be announced at a later date.

FIS is the governing body for international skiing and snowboarding, founded in 1924 during the first Olympic Games in Chamonix, France. Recognized by the International Olympic Committee (IOC), FIS manages the Olympic disciplines of Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboarding, including setting the international competition rules. Through its 128 member nations, more than 500 FIS ski and snowboard competitions are staged annually. Specific initiatives are undertaken by FIS to promote snow activities as a healthy leisure recreation, notably for the young.