Rudy Project North America, exclusive distributors of Italian-made eyewear, helmets, prescription solutions and endurance sports gear, have announced they are consolidating their marketing, graphic design and public relations departments, which currently operate out of their Denver office, at their headquarters in San Clemente, CA.
Author: SGB Media
U.S. Bicycling Hall Of Fame Announces Four 2018 Inductees
The inductees are Jennie Reed (Modern Road & Track Competitor), Eric Rupe (Off-Road Competitor), Jerry Ash (Veteran Road & Track Competitor) and Richard DeGarmo (Contributor to the Sport).
TRX Partners With Bloomingdale’s
Bloomingdale’s has partnered with TRX, the maker leader in fitness equipment and app-based training technology, on Carousel, an immersive, rotating pop-up shop inside select stores.
Bravo Sports Appoints SVP Of Bike Specialty
Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.
5.11 Opens Store In Cincinnati, OH
Tactical apparel and gear company 5.11 has opened a brick-and-mortar retail store in Cincinnati, OH, providing another building block to the company’s’s 2018 retail expansion goal of 50 company-owned retail stores.

Aisle Talk Week of September 10
Top headlines from the active lifestyle industry you may have missed this week, including the results of a new poll from Quinnipiac University that shows American voters approved, by a ratio of 49-to-37 percent, Nike’s decision to include Colin Kaepernick in the company’s “Just Do It” anniversary ad campaign.
Jackson Hole Mountain Resort To Host Teton Gravity Research World Premiere and FarOutFest
Jackson Hole Mountain Resort (JHMR) has partnered with Teton Gravity Research (TGR) to host “FarOutFest” this Saturday, September 15.
Sears Holdings Widens Q2 Loss
Sears Holdings Corporation reported a net loss of $508 million, or $4.68 a share, compared to a net loss of $250 million, or $2.33, for the second quarter of 2017. Total sales were down 25.6 percent due to store closings. Comps slid 3.9 percent.
Louisiana Mayor Rescinds Nike Ban
The mayor of Kenner, LA who banned his city’s recreation department from buying Nike products after news of Nike’s controversial Colin Kaepernick ad, is rescinding his order.
PGA Tour Superstore Opens In Indianapolis
PGA Tour Superstore announced the Grand Opening of its newest store in Indianapolis on Saturday, September 22.

Nike’s Colin Kaepernick Ad Earns Wide Approval From Younger Millennials
According to new poll from Quinnipiac University, American voters approved by a ratio of 49-to-37 percent of Nike’s decision to include Colin Kaepernick in the company’s “Just Do It” anniversary ad campaign. The results showed a wide age gap as voters 18 to 34 years old approve 67-to-21 percent while voters over 65 years old disapprove by a narrow 46-to-39 percent.

Cherokee Global Brands Revenues Dip 10 Percent in Q2
Cherokee Global Brands on Thursday reported revenues were down 10 percent for the second quarter reflecting the continuing transition from the company’s direct-to-retail licenses in the United States to wholesale licenses.
Beyond Coastal Expands Athlete Team To 13 In 2018
Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to the company’s Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and ultrarunner Ian Sharman.
Helinox Selects In-Sport Fashions As Exclusive Canadian Distributor
Helinox, a designer of collapsible chairs, tables, cots and accessories for the outdoors, has announced a new partnership with In-Sport Fashions Inc. for sales and distribution in Canada.
Upventur Completes Yonder Acquisition, Expansion In Outdoor Market
Upventur on Thursday announced the completion of the company’s acquisition and integration strategy of Yonder, an outdoor adventure social media mobile app and company.