Bravo Sports Corp. announced that Pat Hus, former show director of Interbike International Expo, has joined the company as the senior vice president of Bravo’s Specialty Bike division. In his new position, Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.
“I’m really excited to be back on the product side of the business and couldn’t be more energized to join the great teams at Bravo Sports and work with the company’s strong stable of brands,” commented Hus. “My job will be to drive growth through sales re-organization, new marketing initiatives and product development and innovation.”
“Bravo is deeply committed to the specialty channel and independent bicycle retailers,” adds Bravo Sports President Nick Schultz. “Supporting and growing our specialty bike brands is a strategic priority for us, and there is no one who knows more about the bike industry than Pat.”
Hus plans to relaunch SixSixOne for North America at Interbike in Reno (Sept. 18-20) and will be presenting a host of new products as part of the 2019 product introduction. Established in 1999, SixSixOne is a pioneer in mountain bike protection gear and now offers a complete line of helmets, gloves and body armor for all levels of mountain bikers.
A 40-year industry veteran, Hus grew up in the bike industry. Prior to Bravo Sports and Interbike, Hus held leadership roles with Easton Bell Sports, Titus Cycles, American Bicycle Group and Cannondale. The Bravo Sports Specialty offices are based out of San Diego, CA.