Top headlines from the active lifestyle industry you may have missed this week, including Tony Hawk announcing the launch of D/CAL, a hybrid brand consultancy and creative agency, with Adam Wilson, Jared Prindle and Ryan Maconochie.
Author: SGB Media
MLB To Loosen Color Restrictions On Cleats For 2019
Major League Baseball along with the Major League Baseball Players Association (MLBPA), announced that a new mutual agreement is in place that will provide players “increased flexibility” with respect to the colors and design of their on-field footwear.

The North Face Opens Lifestyle Concept Store In Williamsburg
The North Face on Friday opened a first of its kind retail experience, The North Face Prototype, in the Williamsburg neighborhood of Brooklyn, NY. This space represents the next phase in the brand’s retail offering with a focus on on a curated customer experience and expansion of its lifestyle business to support explorers on the mountain or in the city.
October Retail Sales Increased 5.6 percent
Retail sales in October increased 0.4 percent over September on a seasonally adjusted basis and were up 5.6 percent year-over-year unadjusted, according to calculations released by the National Retail Federation. The numbers exclude automobiles, gasoline stations and restaurants.
Roka Announces Direct To Consumer E-Commerce In Europe
Roka Sports Inc., the Austin, TX-based company best known for its technical sunglasses, announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe.
Bodyarmor To Become Official Sports Drink Of March Madness
Bodyarmor, the sports drink, announced that the brand will become the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019.
Tony Hawk Establishes Brand Consultancy
Tony Hawk announced the launch of D/CAL, a hybrid brand consultancy and creative agency, with co-founders Adam Wilson (Carhartt, McGarryBowen), Jared Prindle (Tony Hawk Inc., 900 Films), and Ryan Maconochie (Arc, Leo Burnett, Trisect).

Foot Locker To Hold Seventh-Annual Week Of Greatness
Foot Locker announced its highly-anticipated, annual “Week of Greatness” campaign by dropping #BecauseSneakers, a global sneaker anthem.
Nike Announces 10 Percent Increase In Quarterly Dividend
Said Mark Parker, chairman, president and CEO of Nike Inc. “This is our 17th consecutive year of increasing dividend payouts, and combined with the new four-year $15 billion share repurchase program announced this summer, this commitment shows our continued confidence in Nike’s ability to deliver sustainable, profitable, capital-efficient growth over the long-term.”

Nordstrom Lifts Guidance On Improved Q3 Earnings
Nordstrom said its third-quarter earnings excluding a special charge slightly exceeded the company’s expectations, reflecting continued top-line strength across its Full-Price and Off-Price businesses. Comparable sales increased 2.3 percent in the third quarter.

Shoe Carnival Raises Outlook On Strong Q3
Shoe Carnival Inc. raised its fiscal 2018 outlook after reporting earnings per diluted share increased 15 percent to 76 cents and comparable store sales increased 4.5 percent in the quarter ended November 3.

Delta Apparel Earnings Jump 59 Percent In Q4
Delta Apparel Inc. on Thursday reported diluted earnings per share for the fourth quarter ended September 29 climbed 59 percent to 43 cents a share, up from 27 cents in the prior-year fourth quarter.

Hyperice Signs JuJu Smith-Schuster As Ambassador
Hyperice Inc., known for its recovery devices, announced its partnership with popular video gamer and NFL wide receiver, JuJu Smith-Schuster, as part of its quest to advance health and wellness within the eSports community.
Newton Running Supports National Runner’s Safety month
Newton Running announced that it will be supporting National Runner’s Safety month with a focus on women’s safety.
Lindsey Vonn Joins Dainese D-Air Ski Team
Dainese has announced that Lindsey Vonn is now a member of the Dainese D-air Ski team. Vonn has been key in testing and developing the D-air system behind the scenes since the 2017/2018 season, and will now be wearing the D-air airbag vest in the World Cup.