Asensei Inc., a finalist in the Sports & Fitness Industry Association’s 2017 Start-Up Challenge, has announced the raise of $2 million in investment led by KB Partners, a Chicago-based early stage venture firm focused on the intersection of sports and technology, and Mooring Hitch.
Author: SGB Media
Peloton To Expand NYC Footprint
Peloton, the in-home cycling and running studio specialist, announced that it will relocate its corporate headquarters to a 312,000-square-foot, state-of-the-art office space at Hudson Commons in New York City.
RYU Opens Flagship NYC Store
RYU Apparel is opening a store in Brooklyn’s Williamsburg section. The Vancouver-based fitness apparel firm has one other U.S. store in Venice, CA and will soon open another in Newport Beach, CA.
Hanesbrands Signs Lease For North Carolina Distribution Center
Hanesbrands, the parent of Champion and Gear For Sports, signed a lease at a distribution center in High Point, NC to support its Champion brand, according to the Triad Business Journal.
Weston Snowboards Rebrands To Weston Backcountry
Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer based in Minturn, CO, will be undergoing a rebrand to Weston Backcountry. The change comes as Weston Snowboards expands experiential events to build community around backcountry riding.
Peak Design Recognized For Work Culture
Peak Design, based in San Francisco, ranked second in Outside Magazine’s “The 50 Best Places to Work in 2018.” Other vendors recognized included Ergodyne, SportRx, CamelBak, Eagle Creek, SlideBelts and Stio.
Performance Bicycle Parent Files For Bankruptcy
Advanced Sports Enterprises Inc., the parent company of Performance Bicycle and Bike Nashbar, on Friday announced it is seeking Chapter 11 protection in U.S. Bankruptcy Court.
Woolrich Closing Woolen Mill In Woolrich, PA
Woolrich Inc. announced that it will be closing the Woolen Mill in Woolrich, PA. The fabric manufacturing operations will cease by the end of the year and will affect up to 40 employees in the mill.
Converse Signs Washington Wizards Forward
Converse has signed Kelly Oubre Jr., forward for the Washington Wizards, to a multi-year footwear and apparel endorsement deal. Oubre is expected to wear Nike footwear on court and Converse footwear and apparel casually.
Michelob Ultra Launches Turkey Trot Campaign
This Thanksgiving, Michelob Ultra is celebrating the more than one million Americans who get their fitness in before the feast begins by rewarding Turkey Trotters with beer.
Stephen Curry And Alex Morgan Join PGA Jr. League Ambassador Team
Golden State Warriors All-Star and two-time NBA MVP Steph Curry and Olympic Gold Medalist and FIFA Women’s World Cup Champion Alex Morgan have been named the newest PGA Jr. league ambassadors.
Schutt Sports Signs Multi-Year Distribution Agreement With Zamst
Schutt Sports has entered into an exclusive distribution agreement with Nippon Sigmax Co. LTD, securing the sales and distribution rights for the Zamst product line throughout North America. The deal is a multiple year agreement that takes effect January 1, 2019.
Boxercraft Announces Winner Of 2018 Pancreatic Cancer Scholarship
Boxercraft announced the winner of its annual Fight Against Pancreatic Cancer Scholarship essay contest.
Champion Opens Boston Store
Champion Athleticwear is continuing to expand its retail footprint with its first location in Boston and its fourth U.S. retail specialty store overall.
Bollé Brands Formed
A&M Capital has established a new holding company grouping the four eyewear brands – Bollé, Bollé Safety, Serengeti and Cébé – acquired from Vista Outdoor Group.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal