Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer based in Minturn, CO, will be undergoing a rebrand to Weston Backcountry. The change comes as Weston Snowboards expands experiential events to build community around backcountry riding.
Author: SGB Media
Peak Design Recognized For Work Culture
Peak Design, based in San Francisco, ranked second in Outside Magazine’s “The 50 Best Places to Work in 2018.” Other vendors recognized included Ergodyne, SportRx, CamelBak, Eagle Creek, SlideBelts and Stio.
Performance Bicycle Parent Files For Bankruptcy
Advanced Sports Enterprises Inc., the parent company of Performance Bicycle and Bike Nashbar, on Friday announced it is seeking Chapter 11 protection in U.S. Bankruptcy Court.
Woolrich Closing Woolen Mill In Woolrich, PA
Woolrich Inc. announced that it will be closing the Woolen Mill in Woolrich, PA. The fabric manufacturing operations will cease by the end of the year and will affect up to 40 employees in the mill.
Converse Signs Washington Wizards Forward
Converse has signed Kelly Oubre Jr., forward for the Washington Wizards, to a multi-year footwear and apparel endorsement deal. Oubre is expected to wear Nike footwear on court and Converse footwear and apparel casually.
Michelob Ultra Launches Turkey Trot Campaign
This Thanksgiving, Michelob Ultra is celebrating the more than one million Americans who get their fitness in before the feast begins by rewarding Turkey Trotters with beer.
Stephen Curry And Alex Morgan Join PGA Jr. League Ambassador Team
Golden State Warriors All-Star and two-time NBA MVP Steph Curry and Olympic Gold Medalist and FIFA Women’s World Cup Champion Alex Morgan have been named the newest PGA Jr. league ambassadors.
Schutt Sports Signs Multi-Year Distribution Agreement With Zamst
Schutt Sports has entered into an exclusive distribution agreement with Nippon Sigmax Co. LTD, securing the sales and distribution rights for the Zamst product line throughout North America. The deal is a multiple year agreement that takes effect January 1, 2019.
Boxercraft Announces Winner Of 2018 Pancreatic Cancer Scholarship
Boxercraft announced the winner of its annual Fight Against Pancreatic Cancer Scholarship essay contest.
Champion Opens Boston Store
Champion Athleticwear is continuing to expand its retail footprint with its first location in Boston and its fourth U.S. retail specialty store overall.
Bollé Brands Formed
A&M Capital has established a new holding company grouping the four eyewear brands – Bollé, Bollé Safety, Serengeti and Cébé – acquired from Vista Outdoor Group.
Aisle Talk Week of November 12
Top headlines from the active lifestyle industry you may have missed this week, including Tony Hawk announcing the launch of D/CAL, a hybrid brand consultancy and creative agency, with Adam Wilson, Jared Prindle and Ryan Maconochie.
MLB To Loosen Color Restrictions On Cleats For 2019
Major League Baseball along with the Major League Baseball Players Association (MLBPA), announced that a new mutual agreement is in place that will provide players “increased flexibility” with respect to the colors and design of their on-field footwear.
The North Face Opens Lifestyle Concept Store In Williamsburg
The North Face on Friday opened a first of its kind retail experience, The North Face Prototype, in the Williamsburg neighborhood of Brooklyn, NY. This space represents the next phase in the brand’s retail offering with a focus on on a curated customer experience and expansion of its lifestyle business to support explorers on the mountain or in the city.
October Retail Sales Increased 5.6 percent
Retail sales in October increased 0.4 percent over September on a seasonally adjusted basis and were up 5.6 percent year-over-year unadjusted, according to calculations released by the National Retail Federation. The numbers exclude automobiles, gasoline stations and restaurants.
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