Oboz Announces 2018 Ambassadors

Now in its fourth year, the Oboz Trail Team welcomes twenty enthusiastic hikers and adventurers who will answer Oboz’ call of ‘Where to next?’

Kelty Launches Built For Play Campaign

Kelty launched its elevated brand strategy with Built for Play via a multi-platform digital and social campaign to encourage spontaneous outdoor adventure and increase direct fan engagement. Using playful humor, Built for Play encourages consumers to take a break from their daily routines and engage in everyday outdoor activities with a fun twist or epic adventures.

Payless Launches Spanish Website

Payless ShoeSource Inc. has made it easy for Spanish-speaking customers in the U.S. and Puerto Rico to shop online in their preferred language. The iconic retailer recently debuted a new Spanish-language website

Rocky Brands Sees Profit Bounceback In Q4

Rocky Brands Inc.  reporting earnings of $4.4 million, or 59 cents per share, in the fourth quarter, rebounding from a loss of $0.6 million, or 9 cents, a year ago. Sales were flat as declines in military sales offset gains in wholesale and retail sales. A focus on full-price selling for its branded work, western and outdoor footwear businesses contributed to better top and bottom line results.