Chums, the travel and active lifestyle accessory producer, and sister brand Beyond Coastal, the sun care product manufacturer, announced the hire of Susie Tew as e-commerced director at the companies’ Salt Lake City office.
Author: SGB Media

Moncler Genius Project
Moncler teamed up with eight designers to reinterpret the brand’s iconic down jacket.

5.11 Extends Sponsorship Of CrossFit Games
5.11 will continue as The Official Sponsor for the CrossFit Games Service Open, and will be the title sponsor of the CrossFit Games Europe Regional in Berlin, Germany. Additionally, the 5.11 team will be present at all other CrossFit Games Regional Events around the globe.
Zappos And Caesars Entertainment To Open Zappos Theater
As part of the multi-year partnership, officials from both Zappos and Caesars revealed the The AXIS theater in Las Vegas will now be known as Zappos Theater at Planet Hollywood Resort & Casino.
Gabe’s Appoints Three New Independent Directors To Board
Gabe’s, an off-price fashion and home retailer, announced the appointments of Bob Cataldo, former Group President of TJX Canada; Lynne Greene, former Group President of The Estée Lauder Companies; and Margaret Mager, former Goldman Sachs Managing Director, as Independent Directors to its Board of Directors.

Hibbett Sports’ Q4 Easily Beats Plan
Hibbett Sports Inc. reported fourth-quarter earnings will come in well above Wall Street’s targets as the retailer showed its first comp gain since the third quarter of 2017.
Perry Ellis Authorizes Special Committee To Evaluate George Feldenkreis Proposal
Perry Ellis International announced its board of directors has authorized a special committee of independent directors to evaluate the February 6, 2018, proposal from George Feldenkreis to acquire all of the outstanding common shares of Perry Ellis not already beneficially owned by Feldenkreis.

New Balance Signs FC Nantes
New Balance has agreed to replace Umbro as the kit provider of FC Nantes, the French soccer club, starting from the 2018/19 season.

Sturm Ruger’s Sales And Job Count Drops In 2017
Sturm Ruger reported sales dropped 26.9 percent in the fourth quarter, worsening from the slide of 21.2 percent seen in the year. The company also indicated that it had eliminated about 700 jobs over the last 13 months due to a steep downturn in the firearms category since the last presidential election.

Gildan Q4 Saved By Printwear Strength, Looks To Merge Printwear/Branded Units
Gildan Activewear reported underlying earnings in the fourth quarter came in at the high end of guidance as robust Printwear sales helped offset rising input costs and weak socks sales in its Branded segment. The company also announced plans to consolidate the Printwear and Branded segments as part of a major realignment for 2018.

Billabong Sees Americas Flattening In Spring Half, Overall Struggles Rally Calls For Merger
Following robust improvement in the first half ended December 31, Billabong International expects the Americas region “to level out in the second half as it cycles tougher comparables and operational improvements.”

Film: Toni Maier … A History Of Firsts
A short documentary film for Toni: A History of Firsts pays homage to Toni Maier and celebrates his revolutionary innovations in the sport of cycling.

Aisle Talk, Week of February 19
Top headlines from the active lifestyle industry you may have missed this week.