Asics announced that it has concluded a multi-year global agreement to become a Global Development Partner of The International Triathlon Union (ITU).
Author: SGB Media

Brunswick Sets Life Fitness Spin Off
“FitnessCo will be positioned to continue to grow, innovate and provide customers with high-quality solutions while also ensuring that the Marine business is best positioned to continue creating value for our shareholders,” said Brunswick Chairman and Chief Executive Officer Mark D. Schwabero.
EU Court Rules Adidas May Defend Its Three-Stripes Design
A European court has ruled for Adidas an infringement case against a Belgian footwear company. Adidas had been seeking to block two trademarks for parallel stripes on shoes filed by a Belgian firm, Shoe Branding Europe, saying it infringed on Adidas’ iconic three-stripe design.
Industrial Revolution Adds Rep Group
Colorado-based Granite Marketing Inc. will represent IR’s wholesale partners in the Rocky Mountains territory, including Wyoming, Utah, Colorado and New Mexico.
Turtle Fur Partners With Locally
Locally, an online store and product locator, is now integrated into turtlefur.com, connecting consumers with Turtle Fur products currently available at their local shop.

Saucony Celebrates 120th Anniversary
Saucony will mark its 120th anniversary with a series of events and celebrations in 2018, beginning with the launch of the Shadow 5000 EVR, an advanced interpretation of the brand’s iconic Shadow 5000, one of the most sought-after silhouettes of the 1980s.
ISA TanTec To Acquire Auburn Leather Lace
ISA TanTec announced that it has signed definitive agreements to acquire the Auburn Leather brand, business and assets with closing in Q2 2018.
American Outdoor Brands’ Profits Plunge On Weak Revenues
American Outdoor Brands, the owner of Smith & Wesson, Battenfeld Technologies and Crimson Trace, reported sales in the fourth quarter slumped 32.6 percent to $157.4 million.

Active Brands Showing Growth For Sequential Brands Group
While the company wrapped up a fourth quarter in line with plans, Sequential Brands Group noted that all of its core Active brands – Gaiam, And1 and Avia – are all seeing momentum in the marketplace.
Fred Meyer Will No Longer Sell Guns To Individuals Under 21
Kroger, the nation’s largest grocery chain, said it will stop selling guns and ammunition to customers who are younger than 21 years old. Kroger sells guns at 43 of its 133 Fred Meyer locations in Alaska, Idaho, Oregon and Washington.
Trump Administration Puts Focus On Team Sports
In a move to place a greater focus on team sports, the Trump administration has revised the title of the “President’s Council on Fitness, Sports, and Nutrition,” to the “President’s Council on Sports, Fitness, and Nutrition” and announced plans to increase emphasis on youth sports participation.

Target Announces Limited-Edition Collaboration With Hunter
Target Corp. announced a limited-edition spring collaboration with Hunter, known for its iconic Original Wellington boot.

SMC/SSL Winter Sports Market Headed To Salt Lake City
Sports Specialists, Ltd. (SSL) of Golden CO and Snowsports Merchandising Corp. (SMC) of Springfield MA, co-hosts of the Winter Sports Market, announced a change beginning in 2019, and will call Salt Lake City its new home.
CODI’s Q4 Earnings Climb
Compass Diversified Holdings, the owner of Crosman, 5.11, Liberty Safe and other middle-market brands, reported a sharp gain in earnings in the fourth quarter ended December 31 due to a tax benefit. Cash flow from operations improved slightly.
Hylete Announces Reg A+ Offering
Hylete Inc., a direct-to-community brand targeted at the lifestyle of functional fitness, has announced its offering of up to $6.25 million qualified by the SEC under Tier II of Regulation A+.