VF Corp. Appoints Steve Murray VP, Strategic Projects

VF Corp. appointed Steve Murray, former president of Vans, to the new position of vice president, strategic projects. Murray initial focus will include elevating The North Face brand’s footwear product strategy, and supporting the successful integration of the Altra brand into VF and the extension of its technical footwear capabilities into VF’s outdoor footwear platform.

Nike Extends NFL Deal

The National Football League and Nike announced an extension to their on-field rights partnership for another eight years. The new deal will take place when the current one expires in 2020 and will run through 2028.

Lululemon’s Q4 Earnings, Revenue Surpass Expectations

Lululemon Athletica Inc. reported earnings and revenue for the fourth quarter that easily surpassed Wall Street expectations and its revised guidance. The company’s reported adjusted diluted earnings per share were $1.33 while revenue was $928.8 million, above expectations of $1.27 and $912 million.

Adidas Signs Aaron Judge

Adidas announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York Yankees. Judge had been with Under Armour.

Oboz Looks To Secure Future With Kathmandu Partnership

In an interview with SGB Executive, John Connelly, president and founder of Oboz, said he expects the sale of the outdoor footwear brand to Kathmandu, the New Zealand-retailer, will support its international growth and provide a boost to its innovation and sustainability efforts.