Korkers Products LLC, a maker of traction footwear, announced the hiring of three new sales agencies to bolster its U.S. sale efforts.

Following the recent hiring of the C-J Rep agency in New England, Korkers has recently added Perpetual Motion in the Pacific Northwest, Granite Marketing in the Rockies and Surrounded by Lakes in the Great Lakes.

“The hiring of these agencies represents continued progress against Korkers’ growth initiatives in the winter outdoor category,” said Brian Chaney, Korkers CEO. “Each agency brings significant experience and expertise in their respective markets that will greatly benefit Korkers and our dealers as we continue to grow our winter business. We are excited about the opportunities that lie ahead with the addition of these groups.”

Based in Washington, Perpetual Motion NW has seven employees that cover Washington, Oregon, Idaho, Montana and Alaska. Granite Marketing, based in Denver, is a group of three covering Colorado, Utah, New Mexico and Wyoming. Tom Lawrence leads Surrounded by Lakes, who is covering Michigan, Ohio, Indiana and Kentucky.