Author: SGB Media

Smith Optics has hired Gabe Schroder as the new Ski and Outdoor Promotions Manager. Gabe will start the week of April 18th, and will be managing all athlete relationships and marketing programs related to Smith's ski and outdoor programs. Gabe will b

Atlas Snow-Shoe Company has named Seattle-based Hayter Communications as its new public relations agency of record. Hayter Communications will handle all aspects of public relations for the company, from material development and strategy to media relation

After four successful years at Little Dell Lake, the Open Air Demo event that kicks off Outdoor Retailer Summer Market 2005 will be held at a new and much larger location: Willard Bay State Park. The exhibit area at Willard Bay is much larger than Little

Royal Robbins has hired Clifford Associate as sales agency for the Royal Robbins brand in Florida and the Caribbean, concentrating on untraditional, as well as traditional, retail channels. Clifford Associates, based in Pompano Beach, Florida and serving

Highgear has inked a sponsorship deal with the Vasque Ultrarunning team for the 2005 race season. Highgear will be the official electronics sponsor of this accomplished team, outfitting all 19 athletes with the best in altimeter watches, heart rate moni

Columbia Sportswear has nominated Andy D. Bryant for election as a director. In connection with the nomination of Bryant, the number of directors to be elected to the board of directors of the Company has been increased from eight to nine. Other nominees

Lutz Vetter is the new Export Manager for VAUDE. He will be taking over the direction of international sales starting May, 2005. According to VauDe, In this position he will be able to apply the international sales expertise gained over the many years spe

Mossimo's Board of Directors has appointed a special committee of independent directors to review the proposal by Mossimo Giannulli received on April 11, 2005 to acquire all of the outstanding publicly-held common stock of Mossimo, Inc. at a price of

Quiksilver, entered into an acquisition agreement with the Boix-Vives family and SDI Société de Services et Développement, a Swiss corporation, to purchase from the Sellers a majority holding of Skis Rossignol in exchange for cash and shares of common sto

Sims snowboards wishes to thank its dealers and distributors in Canada, USA and abroad for their awesome support for this past booking season. “We felt that in the face of constant and persistent negative trade rumors that we needed to let our dealers kn

According to a recent report by the Leisure Trends Group, La Sportiva finds itself topping the list of fastest growing Trail Running shoes sold in Chain Stores showing astonishing growth from 2003 to 2004. But it's not just with the big players that