Smith Optics has hired Gabe Schroder as the new Ski and Outdoor Promotions Manager. Gabe will start the week of April 18th, and will be managing all athlete relationships and marketing programs related to Smith's ski and outdoor programs. Gabe will be taking over the duties of long-time Promo Manager Tag Kleiner, who was promoted to Marketing Manger in December of last year.
Gabe comes to Smith with a wealth of experience in the ski and outdoor
industries. Most recently, he worked for Rossignol Ski Company as a
Marketing and Promotions Specialist. He traveled the Intermountain
Territory visiting retailers, scouting for up-and coming skiers and
promoting the Rossignol brand. Congruently, he was a contributor to
Powder Magazine, writing articles on athletes, travel and ski
experiences. He also managed and executed on-the-road duties for
Primedia's “Powder to the People Tour” for four years.
“To be a part of a company with such deep roots in the ski and outdoor
industries that today boasts one of the best, if not the best, ski teams
in the world is an amazing opportunity” comments Gabe.
“Gabe's passion for our sports and personal energy make him a perfect
fit at Smith Optics. He's a ripping skier, knows the majority of our
athletes and his experiences with Powder and Rossignol will help him hit
the ground running,” says Kleiner.
