Sugoi has hired Tim Hanifin in the newly created role of U.S. Sales Manager. Hanifin comes to Sugoi with a proven track record of national level leadership in the performance sports sector, including tours with Hind and Pearl Izumi.
“Tim represents an excellent fit to our organization.” states Charles Russell, Sugoi's Director of Sales. “His knowledge of our dealer base and his respect within the industry will allow us to continue our growth strategy both within the United States and other International markets. To ensure that Sugoi is close and responsive to our customers' needs, Tim will work out of his office in Boulder, Colorado.”
Hanifin's addition will also allow Russell time to focus on growth opportunities in other strategic International markets; in particular Europe and Canada.
Over the past year, Sugoi has reviewed their organizational structure and focused on key areas that will drive the business forward. Enhanced leadership in Sales, Marketing & Product Design have been the results and they should provide immediate value to Sugoi's growing dealer base.
