Stanwood & Partners PR has resigned PR representation of the Outdoor Retailer, Action Sports Retailer, Interbike and Health & Fitness trade shows. Two weeks ago, Stanwood & Partners was retained by Snowsports Industries America (SIA), to represent the SIA
Author: SGB Media
Elmes Tapped by Vicious Cycles for Branding and Marketing
Steven Elmes, founder of SJE Productions and former front man for Independent Fabrication, has been retained to oversee the branding and marketing of Vicious Cycles…
Vaude Successfully Established in China
Not only have a series of unscaled 5000 and 6000 peaks been recently discovered by Chinese mountaineers, but trends once bitterly frowned upon such as consumerism, recreational enthusiasm and brand awareness are now also being discovered in China. Vaude s
SnL Adds New Clients and Employees
SnL has added several new clients to its ever-growing
client base: Yvette Mandell, a contemporary apparel line; Gigi In Style, an accessory manufacturer; Hot Kiss Accessories, an accessories line; etnies Plus, a niche footwear collection; Body Glove, a w
Oakley Opens O-Store in SoHo
Oakley opened a flagship O Store located in the SoHo district of Manhattan. The Prince Street location is the latest addition to the company's expanding domestic and international retail presence and will be owned and operated by Oakley, Inc…
Timex Launches 4a.m. Lifestyle Campaign
Timex Corporation will stuff four lucky outdoor adventure junkies into a pimped-out 1992 all-wheel-drive Chevy Astro Van stocked with racks full of kayaks, mountain bikes, climbing hardware and first aid kits, as well as road and topo maps of Colorado, Ut
TNF Partners with GlobalGiving
GlobalGiving is the emerging marketplace for international aid. It directly connects social entrepreneurs in the developing world with individuals, corporations and institutions that have an interest in funding social, environmental and economic developme
illumiNITE Hires New Sales and Marketing Director
illumiNITE has named Brian Eppley to the position of Director of Sales & Marketing. Eppley will be responsible for expanding illumiNITE’s growing dealer base and working with its retail partners to help consumers “see” the benefits offered by illumiNITE.
Dorel Sees Slow-Down In Schwinn’s Sting Ray
Although Dorel Industries expects higher pre- tax earnings over 2004, certain issues within the Home Furnishings and Recreational/Leisure segments will impact earnings in the second half of the year. A combination of the filling of initial orders from ret
Skechers Signs American Idol Winner to Endorsement Deal
Skechers has signed American Idol winner and rising star Carrie Underwood to a global endorsement agreement. After successfully partnering with music sensations Britney Spears and Christina Aguilera from early fame through the height of their careers, Ske
Lotto Extends Palermo’s Soccer Sponsorship
U.S. Città di Palermo and Lotto Sport Italia S.p.A. have just signed an extension to the technical sponsorship agreement stipulated five years ago. The black and pink football club and the Italian sports company shall thus continue in their venture until
Sierra Trading Post Names Top Four Affiliates
Sierra Trading Post honored four top affiliates by naming them winners in a value-add contest titled the “Spring Bling.” Contest participants were challenged to find ways to add value to the web, while at the same time proving themselves as effective mark
CGPR Continues as SIA Consumer Outreach PR Firm
SnowSports Industries America announced that CGPR will continue to spearhead public relations efforts for its Winter Feels Good and Winter Trails programs. Located in Marblehead, MA, CGPR is an established public relations firm that specializes in consume
Climb High Wins Horny Toad Summer Cup
For a creative storefront display blending a pair of 6-foot tall Horny Toads, a surfboard and barbecue grill, Vermont’s Climb High outdoor shop was honored as the grand prize winner of the 2005 Horny Toad Summer Cup, a twice-a-year merchandising competiti
Giant Bolsters Product and Marketing Teams
Giant USA is proud to announce the recent addition of five new hires to bolster its already-strong product and marketing teams. This growth in staff is aligned with Giant USA’s continued focus to build innovative products, support its dealer network and c
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