Steven Elmes, founder of SJE Productions and former front man for Independent Fabrication, has been retained to oversee the branding and marketing of Vicious Cycles.

“I have known Steven for the better part of ten years. His accomplishments with Independent Fabrication have given him the experience I have been looking for in a marketing director, I can’t think of anyone better to work with as I take Vicious Cycles to a new level,” said Schlemowitz. “Having Steven on board as a consultant will allow me the opportunity to tap into his experiences and give me the time I need to focus on new goals for my company.”

“Carl and his crew have been crafting great frames, forks and amazing paint jobs for more than ten years. Vicious Cycles has carved a solid niche in the competitive world of custom frame manufacturers and I am looking forward to helping them achieve greater market share, while remaining true to the core beliefs that have guided them for their first decade. Simply put, I was flattered when they contacted me.” said Elmes.