GlobalGiving is the emerging marketplace for international aid. It directly connects social entrepreneurs in the developing world with individuals, corporations and institutions that have an interest in funding social, environmental and economic development projects. Through GlobalGiving, The North Face is working to identify and fund social and economic development projects in the regions where its expeditions take place.
The North Face has created an agreement with GlobalGiving to fund and promote community-based development projects overseas. The North Face sponsors as many as five expeditions a year, sending world class athletes to remote international destinations. Through GlobalGiving, The North Face will be able to identify and fund social and economic development projects in the regions where these expeditions take place.
“GlobalGiving provides an exciting new opportunity that streamlines international aid,” said Letitia Ferrier, Strategic Marketing Manager at The North Face. “Through this partnership, The North Facefunding will go directly to high-impact development projects overseas. This allows us to directly give back to the communities and regions where we send our athletes to explore.”
Through The GlobalGiving Philanthropic Expedition Program, The North Face will make a donation to a local charity in the region of an expedition for every 1,000 feet The North Faceathletes climb on a company sponsored expedition. In 2004, the company has planned expeditions to Latok, Pakistan where Willie and Damien Benegas will attempt an alpine-style first ascent; La Esfinge, Peru where Scott Corey, age 14, will free climb a 2,100 foot big wall; and the Himalayas where Pete Athans will work with the Himalayan Cataract Project and attempt to climb the highest unclimbed peak in the region (7,400 meters).
“The North Face has been a leader in high-performance mountaineering apparel and equipment for decades,” said Dennis Whittle, co-founder and CEO of GlobalGiving. “We are pleased that they continue to explore leading-edge technology not only in their product lines, but also in their corporate social responsibility.”
Individuals are encouraged to join The North Face in its support of community development work overseas. As projects are selected, additional information will be available on both this site and http://www.globalgiving.com.
