Gracedbygrit has been acquired by Hylete. Both are digitally-native women’s athletic apparel brands.
Author: SGB Media
Montane Expands U.S. Sales Force In Key Markets
Neskowin Outdoor Inc., the North American brand management and distribution firm for Montane, a leading U.K.- based technical apparel brand, announced the expansion of the brand’s North America sales presence.
Shoe Carnival Supports Local Schools With Philadelphia-Based Donation Program
Shoe Carnival Inc. will donate 10 percent of total purchases back to shoppers’ school of choice in the Philadelphia and surrounding areas.
Modell’s Partners With the Prostate Cancer Foundation
Modell’s Sporting Goods will be joining forces with the Prostate Cancer Foundation (PCF) to raise money to advance prostate cancer research in recognition of Men’s Health Month in June.

Flip Flop Shops Acquired By Bearpaw Parent
The parent company to the footwear brand Bearpaw purchased the global “Flip Flop Shops” franchise retail chain from Cherokee Global Brands.

Under Armour Partners With Bradley University
Under Armour has reached an agreement to outfit Bradley University in Peoria, IL.
BSN Sport Partners With Gustavus Athletics
The Gustavus Adolphus College Athletics Department in St. Peter, MN, has entered into a five-year partnership with BSN Sports and Nike.

Giving The Gift Of Light To Our Military
In recognition of Military Appreciation Month, MPOWERD will donate one Luci EMRG light to U.S. Servicemen through Operation Gratitude for every MPowerd Luci Americana light purchased.
Gander Outdoors Sets Grand Opening Events For Four Stores
Gander Outdoors, formerly known as Gander Mountain, set grand openings for stores in Michigan, Illinois, Michigan and Ohio.

Riddell Kicks Off Fourth Annual Smarter Football Program
Riddell on Tuesday announced the launch of the company’s annual Smarter Football initiative. Special for the fourth season of the program, Riddell and brand ambassador and strategic advisor Peyton Manning teamed up to unveil ’18 in 18′, inviting teams to apply for 18 total equipment grants–increasing the amount from previous years’ 10.
FloSports, Professional Bowlers Association Announce Multiyear Rights Agreement
FloSports, a provider of live digital sports and original content, on Tuesday announced a multiyear rights partnership with the Professional Bowlers Association (PBA).
Kiwi Energy Teams Up With The Yoga Trail
Kiwi Energy has teamed up with The Yoga Trail in Central Park this season as a part of the group’s health and wellness initiative.
The American Outdoorsman Collaborates With Shoe Manufacturer LJO On Collection
Outdoor apparel brand The American Outdoorsman has joined forces with shoe manufacturer LJO to create a new footwear collection inspired by their shared take on outdoor lifestyle.

Rawlings Sold To Seidler Equity And MLB For $395 Million
Newell Brands Inc. announced that the company has signed a definitive agreement to sell Rawlings Sporting Goods Company Inc. to a fund managed by Seidler Equity Partners (SEP), a private investment firm based in Marina del Rey, CA. Major League Baseball will co-invest with SEP.
Firearms Background Checks Fall In May
The May 2018 NSSF-adjusted National Instant Criminal Background Check System (NICS) figure of 904,834 is a decrease of 8.5 percent compared to the May 2017 figure.