Lotus Designs Becomes Patagonia Paddling

The Lotus Designs brand will transition to Patagonia Paddling. At that time, Patagonia will launch a focused product offering under the Patagonia Paddling name. The new line will be highly refined, with a renewed focus on environmentally-friendly material

Freestyle Hires Centric and SnL to Help Redefine Brand

Freestyle recently added two new agencies of record – Centric and SnL Communications. Freestyle will work with Centric to redefine its brand and create innovative online and offline retailer and consumer advertising programs. SnL Communications will cond

OutDoor Launches New Design Award

The first design competition at the OutDoor Show has motivated many companies in the outdoor industry. 142 products from 21 countries have been entered for the OutDoor INDUSTRY AWARD. The objective of this industrial contest is to distinguish products com

Harte Joins The Quiksilver Rossignol Group

Canice Harte will join The Quiksilver Rossignol Group's management team in Park City to fill the position of VP of Sales and Marketing, Soft Goods Division. Canice will be directly responsible for sales activities and will oversee the adaptation of R

Fleet Feet Celebrates 30th Anniversary

Fleet Feet, Inc. is marking the 30th anniversary of the first Fleet Feet store at its National Franchise Conference in Hilton Head this week. The first Fleet Feet opened in Sacramento, California, in 1976, and the company began offering franchises in 198

adidas Takes Over Distribution of Reebok in China

The adidas Group has taken control of the distribution and license rights for the Reebok brand in China in mutual agreement with New Point Industrial Limited it. China is one of today’s fastest-growing sporting goods markets according to the company…

adidas World Cup Sales Exceed Expectations

For adidas, the 2006 FIFA World Cup has proven to be a “great commercial success” with record football sales of over €1.2 billion ($1.45 billion), up more than 30% from 2005. A record 3 million replica jerseys were sold, which included 1.5 million jerseys

REI Appoints New VP of e-Commerce

Recreational Equipment, Inc. appointed Brad Brown vice president of E-Commerce and Web Strategies. Brown will lead the development of the next generation of REI.com as the site approaches its 10-year anniversary.

Dodge Appointed Senior Director for GoLite Footwear

With the introduction of the new line of footwear for trail running under the GoLite brand, The Timberland Company has appointed Bill Dodge as Senior Director for GoLite footwear. In this role, Dodge will be responsible for leading all aspects of the laun

Stride Rite Q2 Sales and Earnings Climb

The Stride Rite Corporation second quarter fiscal 2006 sales were $194.0 million, an increase of 22% compared to the same period in the prior year. Net income for the second quarter totaled $16.9 million or 45 cents per diluted share, compared to net inco

NSGA: Weight Lifting is Fastest Growing Sport

Weightlifting was the fastest growing of the 41 sports and activities surveyed by the National Sporting Goods Association (NSGA) in 2005. With 35.5 million participants, weightlifting participation increased a whopping 35.4%, a change usually reserved for

Sierra Magazine Names Greenest Cities

Salt Lake City, Minneapolis, Austin, and Pittsburgh took top prize in Sierra Magazine's first-ever “Green Streets” awards, which recognize communities for putting great ideas into action, from supporting local farms to reducing municipal waste, from