Google Inc. has launched “Google Checkout”, a checkout process that makes online shopping faster, more convenient and more secure for Google users. Google Checkout offers a checkout option that enables shoppers to purchase from participating stores with a single Google login. It also works with Google’s search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free.
“By integrating the checkout process with search and advertising, were helping our users complete the cycle of searching, finding and buying,” said Salar Kamangar, Vice President of Product Management at Google. “In the offline world, shoppers dont tolerate long lines and tedious data entry just to buy something. They shouldnt have to in the online world either. Google Checkout simplifies and improves the online purchase experience for both consumers and merchants.”
The Google Checkout icon will apear on AdWords advertisements or in the Google Checkout option on a merchant’s site.
Google Checkout is designed to help merchants streamline the checkout process and also works with Google’s advertising program, AdWords. The Google Checkout icon that will appear on AdWords advertisements makes it easier for shoppers to find Google Checkout stores when they search. Once shoppers buy with Google Checkout, AdWords advertisers can also process all or a portion of their sales for free.
The service is currently open to all U.S. merchants, whether they advertise with Google or not, and Google is currently working to make the service available to merchants internationally.
