JBL signed Aaron Judge, the 2017 American League Rookie of the Year, as a brand ambassador.
Author: SGB Media
The North Face Names Hilaree Nelson Captain Of Global Athlete Team
The North Face announced that ski mountaineer and long-time athlete Hilaree Nelson will serve as captain for the Global Athlete Team. Conrad Anker currently holds the position and will serve as co-captain with Nelson through the remainder of 2018, before Nelson fully transitions to team captain in 2019.
On To Sponsor California-based Mammoth Track Club
On, the Swiss running brand, has signed a sponsorship deal with Mammoth Track Club from Mammoth Lakes, CA, through the end of 2020.
Brooks Running Rolls Out Shop-In-Shop Program
Brooks Running Company is partnering with 30 specialty running retailers in the U.S. and Canada to launch the brand’s premium shop-in-shop.
Cheer Factor Celebrates 17th Anniversary
Eagan, MN-based Cheer Factor Inc. – The Warm-up Co. has announced the company’s 17th anniversary serving the dance, gymnastics, cheerleading, color guard, skating and swimming markets.
Kathmandu Appoints Bill Chandler As VP Of Sales And Marketing North America
Kathmandu, the outdoor brand from New Zealand, on Monday announced the appointment of Bill Chandler to the newly created position of vice president of sales and marketing, Kathmandu North America.
Drexel Athletics Partners With Nike And BSN Sports
Drexel Athletics has entered into a five-year partnership with Nike through BSN Sports. The agreement, which officially began on July 1, 2018, is part of BSN Sports Collegiate Select program.
Intradeco Acquires Headsweats
Intradeco, a global vertical-manufacturing company in the textile industry, has acquired Headsweats, a leader in performance headwear.
NRF: BTS And College Spending To Reach $82.8 Billion
Total spending for K-12 schools and college combined is projected to reach $82.8 billion, nearly as high as last year’s $83.6 billion, according to the annual survey released by the National Retail Federation and Prosper Insights and Analytics.
Hibbett Launches Back-to-School Campaign
Hibbett Sporting Goods Inc. announced the company’s back-to-school Comeback Season social media contest.
Breakthrough Golf Technology Inks Distribution Agreement With Club Champion
Breakthrough Golf Technology has reached an agreement with Chicago-based clubfitting chain Club Champion to distribute the company’s new Stability putter shaft that combines a scientifically advanced multi-material design with unique geometries.
June Retail Sales Up 4.2 Percent Over 2017
June retail sales were up 0.07 percent seasonally adjusted from May’s strong performance and increased 4.2 percent unadjusted year-over-year as economic growth continued despite the U.S. trade war with China and other countries, the National Retail Federation said Monday. The numbers exclude automobiles, gasoline stations and restaurants.
Retail Report Roundup
Studies arrived last week on BTS selling arriving early, stores dominating BTS selling, Amazon Prime Day launching BTS season, U.S. retail CEOs who are bullish on growth, Nordstrom’s high emotional intelligence ranking, Amazon’s broadening influence and loyalty-program inhibitors.
Outdoor Retailer Summer Market Announces 2018 Lineup
Outdoor Retailer on Monday announced a lineup of new experiences for Outdoor Retailer Summer Market, July 22-26 at the Colorado Convention Center in Denver.
Clarus Announces Results Of Tender Offer
The shares accepted for purchase represent approximately 1.4 percent of Clarus’ total outstanding shares as of June 30, 2018.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal